ETC European Tourism Trends and Prospects: Q3/2026

Chloe is a Lead Economist with Tourism Economics, specialising in European tourism forecast services. On top of forecasting, she takes a key role in European consultancy work including regular outputs for the ETC and STR. She previously worked on both the industry and macro services within Oxford Economics for seven years where she developed her skills in forecasting, modelling, data visualisation and bespoke consulting work.

Diego Maldonado, a seasoned traveller and Research Director at MMGY-TCI Research, has spent the past four years delving deep into the dynamic world of travel and tourism data. With a background in international project management spanning several years, Diego’s true passion lies in weaving together diverse data sources to craft compelling narratives.

Jennifer Iduh is currently Head of Research & Insights at ETC, a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Jennifer is responsible for research and reporting into different source markets and the identification of key trends and opportunities for European tourism. Jennifer is also in charge of research activities linked to the European Commission (EC) and other research partners such as the World Tourism Organisation (UNWTO), the World Travel and Tourism Council and the European Tourism Association (ETOA), amongst others.