Unlock the Power of Market Research in Australia

Leading Market Research in Australia

Our syndicated studies are used extensively by leading industry players, energy organisations and government agencies, who use them to track market changes, monitor current strategies and provide an ongoing source of consistent industry analysis. Our clients regularly engage us to expand syndicated surveys to incorporate private questions (for their eyes only) to capture sensitive information and to take advantage of the economies of scale on offer via the large samples of our syndicated research. We provide clients with the best possible information to make the best possible decisions.

Home Improvements

2023 will mark our inaugural investigation into cats and dogs in Australian households, on the back of numerous client requests to research a sector that lacks ongoing quality market data. This report will cover ownership rates of pets in general and then deep dive into cats and dogs including: extend of multiple cat/dog ownership, cost of purchase & proportion of shelter/free, detailed feed analysis, exercise routine analysis, prevalence of pet insurance, Net Promoter Score of pet insurance providers and profiling of vet visits.

Materials in New Dwellings

We have been analysing materials in new dwellings for over 40 years and these reports are used by industry leaders as the premium source of building material market size information. Each edition of this research incorporates an additional 300+ interviews with builders, architects and designers across Australia to gain an up-to-date understanding of the latest trends in materials usage. Our consistent approach to analysing the market has resulted in an in-depth time series tracking materials usage across the Australian dwelling construction landscape. In addition to material market sizing, each report investigates key material decision makers, leading material drivers, plus a range of material specific issues. Coverage includes external wall cladding, internal wall lining, ceiling lining, roofing, and windows. Additional coverage is available with each edition.  

Cats & Dogs in Australian Households

2023 will mark our inaugural investigation into cats and dogs in Australian households, on the back of numerous client requests to research a sector that lacks ongoing quality market data. This report will cover ownership rates of pets in general and then deep dive into cats and dogs including: extend of multiple cat/dog ownership, cost of purchase & proportion of shelter/free, detailed feed analysis, exercise routine analysis, prevalence of pet insurance, Net Promoter Score of pet insurance providers and profiling of vet visits.

Household Appliances

Our analysis and monitoring of the Australian household appliances market has been ongoing since the 1990s.  Our understanding of the market and our continued dedication to ensuring our research is relevant and dynamic helps our clients position themselves to advantage across this competitive market landscape.  We deliver extensive brand analysis, provide insights into the consumer purchase journey, extent of pre-purchase research, in-depth brand & supplier analysis, Net Promoter Score feedback, purchase & brand drivers, perceptions, and ratings.  Household ownership rates, detailed segment analysis and frequency/mode of use data assists energy authorities to evaluate usage patterns and model demand. Coverage includes hot water systems, refrigerators, dishwashers, cooking, laundry, climate control, floor care and coffee machines. 

Barbecues & Outdoor Living

Launched in 2001, our barbecues market report has developed into the leading ongoing analysis of the Australia barbecue market. It is an important reference point for key industry players, who regularly add private questions (for their eyes only) onto our survey to benefit from economies of scale and knowledge of our high-end research methodologies. The report provides rich insights into the consumer purchase journey, extent of pre-purchase research and brand perceptions and drivers that can help suppliers understand and evaluate their marketing strategies.  Household ownership rates, detailed segment analysis and place of purchase data has helped clients track market movements and trends over an extended period. Coverage extends across gas built-in models, gas trolley, gas compact, electric, solid fuel and smokers.  Recently the research has extended to incorporate outdoor living with an examination of outdoor kitchens and associated inclusions and a detailed profile around usage and trends across outdoor living.  

Garden Power Tools

Our analysis and monitoring of the Australian garden power tools market kicked off due to client requests to cover this largely ignored sector. We deliver extensive brand analysis across a wide range of product segments, providing depth insights into product ownership rates, purchase journey, extent of pre-purchase research, brand & supplier analysis, product & brand drivers, Net Promoter Score and perceptions that can help suppliers understand and evaluate their marketing strategies.  All survey data is weighted up to reflect total Australian households. Coverage includes: push lawn mowers, ride-on mowers, robot mowers, hedge trimmers, line trimmers, blowers/vacuums, chainsaws, and high-pressure washers. 

Domestic Water Filters

Launched in 2007, our domestic water filters research is Australia’s leading ongoing research into this growing sector. It is an important reference point for key industry players, who regularly add private questions (for their eyes only) onto our survey to benefit from economies of scale and knowledge of our high-end research methodologies. We deliver extensive analysis of the preferred source of household drinking water across Australian homes, including mean volume of water consumed. Brand insights and analysis are included along with key suppliers, filter preferences and drivers, frequency of filter change, Net Promoter Scores, perceptions, purchase journey and extent of pre-purchase research.  All survey data is weighted up to reflect total Australian households. Coverage includes: under sink, benchtop, attached to tap, whole house, filter jugs, filtered water bottles. benchtop chillers and ceramic urn/gravity filters.