Economic Impact | 09 Dec 2021

Economic Impacts of Superman & Lois Season One in British Columbia

In 2020/21, production of Season One of “Superman & Lois” resulted in total spending in BC of over C$95.1 million. Spending on wages and salaries for local production crew and other labour was the main expenditure item, making up 58% of the total expenditure. The remaining C$39.7 million was spent with 1,280 BC-based suppliers of goods and services, with Burnaby and Vancouver being the areas that received the largest amounts in business spending.

We calculate that expenditure by the production of Season One of “Superman & Lois” stimulated a C$137 million contribution to BC’s GDP in 2020/21. This result equates to 2% of Prince Edward Island’s GDP in that same period. We find that for every C$1 million that the production’s own activities contributed to the economy, its expenditure supported a further C$1.5 million along its supply chain and through the payment of wages.

We find that the expenditure undertaken by the show’s production stimulated a total of 1,220 full-time equivalent (FTE) jobs in BC in 2020/21. This is equivalent to 6% of all FTE employment in the agriculture sector in BC. For every 100 people it directly employed in the production, its expenditure stimulated another 90 jobs across the province.

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