Recent Release | 09 Dec 2021

Economic Impacts of Superman & Lois Season One in British Columbia

Economic Consulting Team

Oxford Economics

In 2020/21, production of Season One of “Superman & Lois” resulted in total spending in BC of over C$95.1 million. Spending on wages and salaries for local production crew and other labour was the main expenditure item, making up 58% of the total expenditure. The remaining C$39.7 million was spent with 1,280 BC-based suppliers of goods and services, with Burnaby and Vancouver being the areas that received the largest amounts in business spending.

We calculate that expenditure by the production of Season One of “Superman & Lois” stimulated a C$137 million contribution to BC’s GDP in 2020/21. This result equates to 2% of Prince Edward Island’s GDP in that same period. We find that for every C$1 million that the production’s own activities contributed to the economy, its expenditure supported a further C$1.5 million along its supply chain and through the payment of wages.

We find that the expenditure undertaken by the show’s production stimulated a total of 1,220 full-time equivalent (FTE) jobs in BC in 2020/21. This is equivalent to 6% of all FTE employment in the agriculture sector in BC. For every 100 people it directly employed in the production, its expenditure stimulated another 90 jobs across the province.

Read the report
View the infographic

Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques.

You might be interested in

Economic Impacts of The White Lotus Season Two in Italy

In 2022, production of Season Two of “The White Lotus” resulted in total spending in Italy of over €32 million. Oxford Economics calculates that this spending stimulated over €38 million in contribution to Italy’s GDP in 2022 while supporting approximately 1,900 full time and part time jobs across the country.

Find Out More
Economic Impacts of Sweet Tooth Season One in New Zealand (with Motion Picture Association)

In 2020, production of Season One of “Sweet Tooth” resulted in total spending in New Zealand of over NZ$46 million.

Find Out More
The Economic Contribution of Brazil’s Audiovisual Industry in 2019

Oxford Economics estimates that in 2019 the audiovisual sector’s direct economic impact amounted to a R$24.5 billion contribution to domestic GDP and the creation of 126,580 jobs. The industry's total contribution to the domestic economy amounted to R$55.8 billion and supported 657,050 jobs in 2019.

Find Out More
Economic Impacts of The Umbrella Academy Season Two in Ontario

In 2019, production of Season Two of “The Umbrella Academy” resulted in total spending in Ontario of over C$77.3 million.

Find Out More