Africa Country Insight: Egypt

Egypt has proven to have one of the most resilient emerging market economies on the globe in the face of the crisis sparked by Covid-19, but the economy is struggling to gain traction this year. Meanwhile, signs of a third wave of Covid-19 infections are emerging, which, coinciding with the holy month of Ramadan, could necessitate a tightening in restrictions in coming weeks.

What you will learn about:

• Cairo is by far Africa’s largest city consumer market, with an estimated 5% of total household spending on the continent taking place in that city in 2020.
• Egyptian consumer spending is expected to soften over the next two years following a remarkable performance last year.
• Political repression contributes to long-term political risk at home and can result in reputational risk for companies investing or operating in the country.