Optimise Location Decision Making

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Identify your next ideal location for investment, development and more

Optimising location decision making requires a comprehensive understanding of the commercial real estate landscape, the intricate dynamics of country, industry and city economies and an understanding of demand/supply side dynamics.

At Oxford Economics, we project city winners and losers over time and identify the sectors with the greatest potential to outperform. By analysing key demographic, employment, sectoral, spending and travel patterns, we empower you to optimise location decisioning and build resilience into your real estate strategy.

How we help

Our unmatched coverage of over 8,000 global cities and regions, coupled with robust scenario tools offers a unique blend of the big picture overview and deep dive analysis into various property types and the cities and countries they operate in. Our suit of services — including forecasts, country reports, data analysis, thematic research, scenario analysis and consulting services — helps you pinpoint your next investment hotspot.

Real Estate Economics Service

Covering 32 countries across the world, our service provides a national-level, big picture understanding into real estate sector.

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Cities Economic Services

Our comprehensive service covers over 8000 cities worldwide, allowing us to delve into the specific cities and local sectors that hold relevance to you.

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City Scenarios Service

Leveraging our proprietary models and scenario tools, we quantitatively assess the risks from asset price crashes to climate change on city outlook and analyse the potential consequences.

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City Travel Service

Our service offers detailed travel intelligence for over 300 cities, equipping hotel operators and investors with granular data on arrivals, overnight stays and expenditure patterns to gauge hotel demand.

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Why Oxford Economics


Our operational independence ensures we can provide the best analysis without institutional bias. Our data and forecasts offer transparency into market drivers that are not available elsewhere.

Forecasting expertise

By integrating forecasting expertise with insights into the real estate market, we deliver forward-looking intelligence that enables clients to optimise location decisions.

Global perspective, local insights

Our unique combination of a global perspective and in-depth local insights allows us to deliver a comprehensive and nuanced view of the real estate landscape.

Breadth, depth, ease

Our solutions cover everything from forecasts to analysis, spanning London to the Tokyo, and can be assessed through email, the research portal and more.

Latest reports

Infographic: key themes driving location decisioning in 2024

In this infographic, we present the themes that are crucial to location decisioning in 2024 and pinpoint potential bright spots.

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Europe: Residential opportunities have a northern bias

The outlook for European residential real estate is improving. The prospect of lower interest rates means house price corrections are probably coming to an end, while still-stretched affordability will support rental demand.

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Rise of new megacities will drive global urban growth

The population of the world's 1,000 largest and most important global cities is forecast to increase by more than half a billion by 2050. However, this urban demographic growth is not equally distributed across the world's cities.

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Asian powerhouses continue to climb the global rankings

Cities dominate the global economy. Today, 19 cities have achieved urban economic powerhouse status, with annual GDP greater than $500 billion. These are predominantly in the US, but over the coming decades, the urban landscape will shift as large and fast-growing cities across Asia emerge to challenge the current hierarchy.

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Our expert team

Innes McFee, Chief Global Economist at Oxford Economics
Innes McFee

Chief Global Economist

Abigail Rosenbaum, Associate Director, Real Estate Economics at Oxford Economics
Abigail Rosenbaum

Associate Director, Real Estate Economics

Mark Unsworth, Associate Director, Real Estate Economics at Oxford Economics
Mark Unsworth

Associate Director, Real Estate Economics

Nick Wilson, Associate Director, Real Estate Economics at Oxford Economics
Nick Wilson

Associate Director, Real Estate Economics

Contact us

If you would like to find out more about our real estate capabilities, please fill in the form and let us know a bit more about you and what you’re looking for. A member of the team will be in touch with you as soon as possible.

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Find out how we help you anticipate real estate performance

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