Optimise Location Decision Making

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Identify your next ideal location for investment, development and more

Optimising location decision making requires a comprehensive understanding of the commercial real estate landscape, the intricate dynamics of country, industry and city economies and an understanding of demand/supply side dynamics.

At Oxford Economics, we project city winners and losers over time and identify the sectors with the greatest potential to outperform. By analysing key demographic, employment, sectoral, spending and travel patterns, we empower you to optimise location decisioning and build resilience into your real estate strategy.

Questions we can help you answer


Which markets and sectors are likely to have the potential to outperform?


Where and who are the new megacities going to be?


What are the challenges and opportunities for cities in the transition to net zero?


How will travel trends impact hotel and retail demand?

How we help

Our unmatched coverage of over 8,000 global cities and regions, coupled with robust scenario tools offers a unique blend of the big picture overview and deep dive analysis into various property types and the cities and countries they operate in. Our suit of services — including forecasts, country reports, data analysis, thematic research, scenario analysis and consulting services — helps you pinpoint your next investment hotspot.

Real Estate Economics Service

Covering 32 countries across the world, our service provides a national-level, big picture understanding into real estate sector.

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Cities Economic Services

Our comprehensive service covers over 8000 cities worldwide, allowing us to delve into the specific cities and local sectors that hold relevance to you.

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City Scenarios Service

Leveraging our proprietary models and scenario tools, we quantitatively assess the risks from asset price crashes to climate change on city outlook and analyse the potential consequences.

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City Travel Service

Our service offers detailed travel intelligence for over 300 cities, equipping hotel operators and investors with granular data on arrivals, overnight stays and expenditure patterns to gauge hotel demand.

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Why Oxford Economics


Our operational independence ensures we can provide the best analysis without institutional bias. Our data and forecasts offer transparency into market drivers that are not available elsewhere.

Forecasting expertise

By integrating forecasting expertise with insights into the real estate market, we deliver forward-looking intelligence that enables clients to optimise location decisions.

Global perspective, local insights

Our unique combination of a global perspective and in-depth local insights allows us to deliver a comprehensive and nuanced view of the real estate landscape.

Breadth, depth, ease

Our solutions cover everything from forecasts to analysis, spanning London to the Tokyo, and can be assessed through email, the research portal and more.

Latest reports

Chinese office markets look set for a lost decade

Office markets across China's major cities continue to deteriorate after consecutive years of rising vacancy rates and falling rents. Vacancy rates are now 20%-40% across the major cities – the highest among all major global markets.

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Demographics are set to propel niche property types in the UK

As the UK population ages, time-use data suggest that the property sectors with structural tailwinds will be those that provide space for activities related to home entertainment, eating and drinking, socialising, events, leisure, hobbies, and sports/exercise.

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Indian and Australian cities to outpace rivals over 2024-28

We forecast Indian cities to outpace the rest of APAC in terms of GDP growth over the medium term (2024-28). Southeast Asian cities such as Ho Chi Minh City and Jakarta will come close to matching Indian cities and will outperform Chinese ones. Among advanced APAC cities, we expect that Australian ones will fill the top two positions in terms of medium-run GDP growth.

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Europe: medium-term cities outlook improves after a tough few years

The short-term outlook for Europe's largest cities remains subdued, but as the current pressures ease the medium-term picture is set to improve. We expect GDP growth to pick up pace from 2025 onwards and settle at 2.1% on average through to 2028. This will still be weaker than in the years preceding the pandemic.

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Our expert team

Mark Britton
Mark Britton

Director, City Services

Abigail Rosenbaum, Associate Director, Real Estate Economics at Oxford Economics
Abigail Rosenbaum

Associate Director, Real Estate Economics

Mark Unsworth, Associate Director, Real Estate Economics at Oxford Economics
Mark Unsworth

Associate Director, Real Estate Economics

Nick Wilson, Associate Director, Real Estate Economics at Oxford Economics
Nick Wilson

Associate Director, Real Estate Economics

1 out of 3

What truly sets Oxford Economics apart is their commitment to excellence and their ability to translate complex data into actionable insights. Their team exhibited a deep understanding of the industry landscape and employed rigorous methodologies to ensure the accuracy and relevance of their findings. Moreover, they maintained open lines of communication with me, fostering a collaborative environment that facilitated the exchange of ideas and feedback. Oxford Economics demonstrated exceptional skill and professionalism throughout the project. I would not hesitate to recommend their services to other organisations seeking to gain a competitive edge in today’s dynamic business environment.

2 out of 3

“Oxford Economics’ data and forecasts form the backbone of our demand models. The global consistency and granular detail available in their expansive dataset allows us to focus on the variables most relevant to our business.”

3 out of 3

“The scope of data availability and ease of access, coupled with an expert team on hand to reference, means Oxford Economics is one of our trusted economic experts.”

Contact us

If you would like to find out more about our real estate capabilities, please fill in the form and let us know a bit more about you and what you’re looking for. A member of the team will be in touch with you as soon as possible.

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Find out how we help you anticipate real estate performance

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