Economic Impact | 07 Dec 2021
Assessing the economic, societal, and cultural benefits of YouTube in Ireland
YouTube enables Irish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements.
These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €30 million to the Irish economy in 2020 and supported 1,600 full-time equivalent jobs.
In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can build skills and knowledge amongst users; promote cultural diversity; and sustain careers for content creators. We also highlight how YouTube has proved helpful during Covid-19.
Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight the personal stories of successful Irish content creators.
Read the report
Animated video summary
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
To find out more about our capabilities, contact:
EMEA
Sam Moore
+44 (0)207 803 1415
Email
Americas
Diantha Redd
+1 (646) 384 0271
Email
Asia
Rhianne Clark
+65 6850 0112
Email
Related Services
Post
Tobacco Track & Trace Systems Across Africa
The purpose of this study is to review progress towards implementing track & trace (T&T) systems across the continent, to assess the compliance of existing systems with ITP requirements and to investigate the potential benefits from a regional perspective to combating illicit trade.
Find Out More
Post
Community Capital
This report sponsored by Energy UK uses Oxford Economics’ City Climate Service to examine the regional impacts of the transition to Net Zero. It explores the potential for decarbonisation to close regional disparities and gives examples of areas which have current or future specialisms in decarbonisation technologies.
Find Out More
Post
The Race for Data Supremacy: Achieving decision advantage to deter future conflicts
Oxford Economics, in collaboration with IBM, interviewed government and military officials to understand how data can be used to create a sustainable decision advantage.
Find Out More