Ungated Post | 01 Jun 2016
Valuing Radio: How commercial radio drives economic value for the UK
The presence of the commercial radio industry in the UK generates economic activity and supports jobs across the economy. In 2014/15, it supported nearly 12,340 jobs in the UK. The industry’s own workforce numbered 4,410 people, over three times as many as employed in the computer games development industry.
In total, the industry supported a £683 million gross value added contribution to UK GDP in 2014/15. Some £310 million of this impact was generated by the industry itself (direct contribution). Gross value added comprises the profits, business rates and employee compensation a company or industry creates or pays.
The impact that commercial radio has on the UK goes far beyond these expenditure impacts. Radio-based adverts deliver significant value for firms, which in turn support a large amount of economic activity. Moreover, radio airplay is a key driver of music sales and produces a significant amount of public service broadcasting and charity content in their schedule.
Click here to read the summary report.
Click here to read the full report.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
To find out more about our capabilities, contact:
Americas
Diantha Redd
+1 (646) 503 3052
Email
Asia Pacific
Peter Suomi
+65 6850 0110
Email
EMEA
Aoife Pearson
+44 (0)203 910 8054
Email
Related Services
Post
2024 Fujitsu SX Survey: Accelerating Sustainability Transformation with AI
In the face of rapid technological advancements, businesses and society are undergoing significant transformations. At the same time, addressing sustainability issues such as geopolitical tensions and climate change remains a critical management challenge.
Find Out More
Post
The True Cost of Compliance
This report updates last years’ research on the detection and prevention of financial crime, and it’s cost to the UK financial services sector. We surveyed 254 senior compliance executives about their costs and compliance activities, and extrapolated the results to estimate the costs across the UK Financial Services sector. The report, by LexisNexis Risk Solutions,…
Find Out More
Post
Impact AI: Enterprise AI Maturity Index 2024
Oxford Economics and ServiceNow fielded a global survey of 4,470 executives at organizations where artificial intelligence capabilities are in use.
Find Out More