Ungated Post | 01 Jun 2016
Valuing Radio: How commercial radio drives economic value for the UK
The presence of the commercial radio industry in the UK generates economic activity and supports jobs across the economy. In 2014/15, it supported nearly 12,340 jobs in the UK. The industry’s own workforce numbered 4,410 people, over three times as many as employed in the computer games development industry.
In total, the industry supported a £683 million gross value added contribution to UK GDP in 2014/15. Some £310 million of this impact was generated by the industry itself (direct contribution). Gross value added comprises the profits, business rates and employee compensation a company or industry creates or pays.
The impact that commercial radio has on the UK goes far beyond these expenditure impacts. Radio-based adverts deliver significant value for firms, which in turn support a large amount of economic activity. Moreover, radio airplay is a key driver of music sales and produces a significant amount of public service broadcasting and charity content in their schedule.
Click here to read the summary report.
Click here to read the full report.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
To find out more about our capabilities, contact:
Americas
Diantha Redd
+1 (646) 503 3052
Email
Asia Pacific
Peter Suomi
+65 6850 0110
Email
EMEA
Aoife Pearson
+44 (0)203 910 8054
Email
Related Services
Post
The socioeconomic impacts of Urenco USA’s National Enrichment Facility, Eunice, New Mexico
The report focuses on the socioeconomic contribution of UUSA’s National Enrichment Facility in Eunice, New Mexico in 2024. It provides an assessment of the economic contribution the facility makes to the U.S. economy, as well as to the regional economies of New Mexico and Texas.
Find Out More
Post
The economic impact of Sizewell C
Oxford Economics’ recent analysis for Sizewell C demonstrates the substantial economic boost that the Nationally Significant Infrastructure Project will make to the UK economy.
Find Out More
Post
Economic Impact of Heweliusz in Poland
This study, commissioned by the Motion Picture Association (MPA), examines the five-episode Polish Netflix original limited series "Heweliusz" and analyzes its total economic impact in Poland during the 2024–2025 production period. The study also considers the broader effects of the series on the Polish economy.
Find Out More
