Ungated Post | 22 Apr 2021

The UK economic and R&D impact of BAT’s alternative nicotine products

Oxford Economics was commissioned by BAT to assess the size and impact of the market for alternative nicotine products in the UK in 2019. Vapour products are the most important in this category, which also includes oral nicotine pouches and tobacco heating products.

We conducted an economic modelling assessment to understand the scale of the impact of BAT’s own operations in this market, including their direct operations such as R&D activity; their supply chain purchases and the spending of their staff in consumer-facing industries, as well as the impact of the operations of retailers selling BAT’s alternative nicotine products. We also considered the impact of the full UK retail market for alternative nicotine products.

Figures from the Office for National Statistics found that there were 3.1 million vapers in the UK in 2019, with BAT forecasting the total amount spent on these products to rise to £1.5bn by 2021.

Read the report

Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

EMEA
Sam Moore
+44 (0)207 803 1415
Email

Americas
Hamilton Galloway
+1 (646) 503 3068
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Asia
Rhianne Clark
+65 6850 0112
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