Ungated Post | 11 Sep 2019

The Real Reality of Augmented Reality


AR promises to make all the world – including work – a stage for immersive experiences.

Balancing ROI and FOMO is critical. Oxford Economics, on behalf of Cognizant, conducted a survey of 300 C-suite executives to explore the world of AR and to discover how businesses are already capitalizing on AR’s ability to deliver improved business outcomes.


Read the full report



Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:


Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial,and policy issues.

To find out more about our capabilities, contact:

Americas
Diantha Redd
+1 (646) 503 3052
Email

EMEA
Paul Donnelly
020 3910 8000
Email

Asia
Christie Tang
+852 3974 8841
Email

Related Services

Post

Enabling North American Graphite Growth

This report explores the global graphite market, rationales for trade action on Chinese graphite, and the history of Section 301 tariffs on US imports of graphite anode material from China.

Find Out More

Post

Economic impacts of “Pitch Perfect: Bumper in Berlin” in Germany

This study, commissioned by the Motion Picture Association (MPA), focuses on the show “Pitch Perfect: Bumper in Berlin”, and analyses the production’s total economic impacts in Germany in 2022, when the series was filmed. The study also considers the wider impact on Germany’s economy.

Find Out More

Post

The Impact of the Longevity Workforce on the Resilience of Spain’s Economy

This study investigates how Spain’s ageing workforce should be seen as an antidote to financial shocks and an ingredient for future economic success.

Find Out More