Ungated Post | 11 Sep 2019

The Real Reality of Augmented Reality


AR promises to make all the world – including work – a stage for immersive experiences.

Balancing ROI and FOMO is critical. Oxford Economics, on behalf of Cognizant, conducted a survey of 300 C-suite executives to explore the world of AR and to discover how businesses are already capitalizing on AR’s ability to deliver improved business outcomes.


Read the full report



Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:


Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial,and policy issues.

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Diantha Redd
+1 (646) 503 3052
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Paul Donnelly
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