Ungated Post | 25 Nov 2019

The Impact of Online Content on Portuguese Tourism

The Portuguese tourism industry has benefitted from a greater embrace of online content, driving engagement with travellers and ultimately creating new jobs.

This study explores the value of online content to the tourism economy in Portugal, building on prior analysis for Southern European destinations.

The analysis quantifies the proportion of recent tourism growth which was generated by successfully embracing online platforms and with an improved focus on digital skills.

Remaining growth opportunities are also estimated, including the potential for job creation, from increased investment in digital infrastructure and skills. This will help to meet higher tourism growth targets.

Read the full report

Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial,and policy issues.

To find out more about our capabilities, contact:

EMEA
David Goodger
+44 (0)1865 268 928
Email

Americas
John Levis
+1 (601) 995 9600
Email

Asia
Adam Sacks
+1 (610) 995 9401
Email

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