Ungated Post | 25 Nov 2019
The Impact of Online Content on Portuguese Tourism
The Portuguese tourism industry has benefitted from a greater embrace of online content, driving engagement with travellers and ultimately creating new jobs.
This study explores the value of online content to the tourism economy in Portugal, building on prior analysis for Southern European destinations.
The analysis quantifies the proportion of recent tourism growth which was generated by successfully embracing online platforms and with an improved focus on digital skills.
Remaining growth opportunities are also estimated, including the potential for job creation, from increased investment in digital infrastructure and skills. This will help to meet higher tourism growth targets.
Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial,and policy issues.
To find out more about our capabilities, contact:
EMEA
David Goodger
+44 (0)1865 268 928
Email
Americas
John Levis
+1 (601) 995 9600
Email
Asia
Adam Sacks
+1 (610) 995 9401
Email
Related Services
Post
The Relevance of Silver in a Global Multi-Asset Portfolio
This study examines whether silver should be viewed as a distinct asset class that warrants a strategic investment allocation within an efficient multi-asset portfolio.
Find Out More
Post
Achieving data-led innovation for the modern supply chain
A persistent pandemic, economic uncertainty, and a global geopolitical conflict continue to dominate headlines and fuel Chief Supply Chain Officer (CSCO) frustrations. Navigating uncertainties—and managing supply chain challenges accordingly—has out of necessity become a top business priority for boards and C-suites alike.
Find Out More
Post
The Economic Impact of Drax Group in the U.K., U.S. and Canada
This study investigates Drax Group’s economic impact in the U.K., U.S., and Canada. It considers Drax’s own operations, the economic activity supported by its procurement spending and the impact of the wage payments to employees. We also consider the social value delivered by Drax Group.
Find Out More