Ungated Post | 25 Nov 2019

The Impact of Online Content on Portuguese Tourism

The Portuguese tourism industry has benefitted from a greater embrace of online content, driving engagement with travellers and ultimately creating new jobs.

This study explores the value of online content to the tourism economy in Portugal, building on prior analysis for Southern European destinations.

The analysis quantifies the proportion of recent tourism growth which was generated by successfully embracing online platforms and with an improved focus on digital skills.

Remaining growth opportunities are also estimated, including the potential for job creation, from increased investment in digital infrastructure and skills. This will help to meet higher tourism growth targets.

Read the full report

Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial,and policy issues.

To find out more about our capabilities, contact:

EMEA
David Goodger
+44 (0)1865 268 928
Email

Americas
John Levis
+1 (601) 995 9600
Email

Asia
Adam Sacks
+1 (610) 995 9401
Email

Related Services

Post

Delivering Value: The Economic Impact of the Civil Nuclear Industry

The study suggests the civil nuclear industry supports a £16.1 billion contribution to UK GDP, 211,500 jobs, and £7.1 billion in tax revenues. 24% occurs in the North West and 16% in the South West.

Find Out More

Post

Innovation Index: Are You Prepared to Shift from Survival to Growth?

Oxford Economics and NTT Data fielded a survey of 1,000 North American business and IT executives in 2022 to uncover future strategies to mitigate disruption.

Find Out More

Post

Reinventing for growth in a changing media landscape

Oxford Economics partnered with Accenture to survey 6,000 consumers around the world about their media and entertainment habits, experiences, and preferences.

Find Out More