This study explores the value of online content to the tourism economies of six southern European countries: Greece, Italy, Spain, Cyprus, Croatia and Malta.
The analysis quantifies the proportion of recent tourism growth generated by greater use of online platforms. Improvements since the previous report (produced in 2013) are highlighted.
Remaining growth opportunites are estimated, including the potential for job creation, from increased internet adoption by the tourism industry in each country to meet source market demands.
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A Tourism Economics research program sponsored by Google .
Tourism Economics Inc. is an Oxford Economics Ltd. company combining a deep understanding of the tourism sector with proven economic tools to answer the most important questions facing destinations, strategic planners, and investors. Open website
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