Ungated Post | 06 Jul 2017
The Impact of Online Content on European Tourism

This study explores the value of online content to the tourism economies of six southern European countries: Greece, Italy, Spain, Cyprus, Croatia and Malta.
The analysis quantifies the proportion of recent tourism growth generated by greater use of online platforms. Improvements since the previous report (produced in 2013) are highlighted.
Remaining growth opportunites are estimated, including the potential for job creation, from increased internet adoption by the tourism industry in each country to meet source market demands.
Click here to read the full report.
Click here to read the summary extract.
Click here to view the infographic.
A Tourism Economics research program sponsored by Google .
Tourism Economics
Tourism Economics Inc. is an Oxford Economics Ltd. company combining a deep understanding of the tourism sector with proven economic tools to answer the most important questions facing destinations, strategic planners, and investors. Open website
Related Services

Post
The New Rules of Data Management
Consulting Report The Impact of Online Content on European Tourism Creating value in the AI Era You might be interested in
Find Out More
Post
Overcoming the middle-income trap and achieving sustainable development
The middle-income trap is an economic development situation in which a country’s income and economic output growth stagnate once the country is classified as a middle-income nation. This research paper explores how African nations can escape the so-called middle income trap.
Find Out More
Post
Impact AI Series
Consulting Report The Impact of Online Content on European Tourism Enterprise AI Maturity Index 2025 You might be interested in
Find Out More