Ungated Post | 06 Jul 2017

The Impact of Online Content on European Tourism

This study explores the value of online content to the tourism economies of six southern European countries: Greece, Italy, Spain, Cyprus, Croatia and Malta. 

The analysis quantifies the proportion of recent tourism growth generated by greater use of online platforms. Improvements since the previous report (produced in 2013) are highlighted. 

Remaining growth opportunites are estimated, including the potential for job creation, from increased internet adoption by the tourism industry in each country to meet source market demands.

Click here to read the full report.
Click here to read the summary extract.
Click here to view the infographic.

A Tourism Economics research program sponsored by Google .

Tourism Economics

Tourism Economics Inc. is an Oxford Economics Ltd. company combining a deep understanding of the tourism sector with proven economic tools to answer the most important questions facing destinations, strategic planners, and investors. Open website

Related Services

Post

The British Gas Energy Trust: Alleviating the impact of fuel poverty

Oxford Economics were commissioned by British Gas to undertake a social return on investment analysis of the British Gas Energy Trust, a charity which funds interventions to alleviate the detrimental impact of fuel poverty.

Find Out More

Post

Economic Impact of NCIS: Hawai’i Season Two

Across 2022-23, production of Season Two of “NCIS: Hawai’i” resulted in total spending in the state of approximately $79.4 million.

Find Out More

Post

The economic impact of abandoning the WTO

Oxford Economics have been commissioned by the International Chamber of Commerce (ICC) to provide an independent assessment of the economic impact of WTO dissolution. This report details our findings and the assumptions underpinning our analysis.

Find Out More