Ungated Post | 21 Sep 2020

The economic impact of public radio’s music activities

Public service music radio supports over 50,000 jobs across 48 European countries, taking direct, supply chain and wage-funded spending impacts into account.

This report for the EBU quantifies the GDP and jobs supported by the music radio activities of public service broadcasters in 48 European countries. These activities directly generated some €1.1 billion of GDP in 2018, employing 17,700 staff. A third of these roles are accounted for by orchestras, choirs, and ensembles run by the operators, and direct GDP per job is a third higher than the European economy-wide average.

Taking into account indirect (supply chain) and induced (wage-funded spending) effects too, the total GDP impact is around €3.1 billion, associated with over 50,000 jobs. Half of these jobs are in roles related to music one way or another.

In the EU-27 alone, €850 million of direct GDP is generated by over 12,000 staff. Direct GDP per job, at €69,200, is 19% higher than the EU average. Here, the total GDP impact is some €2.4 billion, associated with over 34,000 jobs. Directly and indirectly, some 19% of employment in the wider EU music and radio services sector is supported by these public service music radio activities.

Read the report

Read the infographic

Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

EMEA
Sam Moore
+44 (0)207 803 1415
Email

Americas
Hamilton Galloway
+1 (646) 503 3068
Email

Asia
Rhianne Clark
+65 6850 0112
Email

Related Services

Post

The socio-economic impact of TikTok in Australia

This report provides the results of our economic modelling of TikTok’s economic contribution to the Australian economy, as well as the findings of survey research into TikTok’s users and Australian businesses. It looks at the real world impacts users report as well as the diversity of TikTok’s online communities.

Find Out More

Post

The German Music Industry: Investments and Payments to Artists

Our study "The German Music Industry: Investments and Payments to Artists", on behalf of the German Music Industry Association (BVMI), examines whether and how artists have benefited from the increased revenues of German music labels in recent years.

Find Out More

Post

Global Cruise Trends Report: March 2024

This report delves into research conducted in Q4 2023 across five key cruise markets, all indicating strong cruise demand. Our comprehensive market intelligence aims to equip the travel industry with insights into the significant growth potential in the cruise industry.

Find Out More