What media firms should do to innovate, in order to find new business models and new means of growth in the new digital era.
This report is based on a global survey and 12 case studies of media firms. Our methodology included a survey of 550 global tech and media executives in industries ranging from advertising and gaming to television and film. Executives were surveyed in North America, Europe, Asia and ROW, including India and Australia.
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From opportunity to impact – Assessing the economic, societal, and cultural benefits of YouTube in Sweden
This study assesses YouTube's contribution to GDP and employment in Sweden, and its broader impact on society and culture.Find Out More
Från möjlighet till påverkan – Utvärdering av de ekonomiska, sociala och kulturella fördelarna med YouTube i Sverige
Denna studie utvärderar YouTubes påverkan på Sveriges BNP och sysselsättningsgrad samt samhället och kulturen.Find Out More
The economic importance of motorcycles to Europe – technical report
Motorcycle-related activity supports €21.4 billion of output (GDP) across Europe a year, sustains 389,000 jobs, and generates €16.6 billion of tax revenues, according to research by Oxford Economics.Find Out More