What media firms should do to innovate, in order to find new business models and new means of growth in the new digital era.
This report is based on a global survey and 12 case studies of media firms. Our methodology included a survey of 550 global tech and media executives in industries ranging from advertising and gaming to television and film. Executives were surveyed in North America, Europe, Asia and ROW, including India and Australia.
Read the full report.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
To find out more about our capabilities, contact:
+1 (646) 503 3052
+65 6850 0110
+44 (0)203 910 8054
Innovation Index: Are You Prepared to Shift from Survival to Growth?
Oxford Economics and NTT Data fielded a survey of 1,000 North American business and IT executives in 2022 to uncover future strategies to mitigate disruption.Find Out More
Reinventing for growth in a changing media landscape
Oxford Economics partnered with Accenture to survey 6,000 consumers around the world about their media and entertainment habits, experiences, and preferences.Find Out More
PepsiCo’s Racial Equality Journey: An Analysis of its Economic Impacts
Oxford Economics was commissioned by PepsiCo to quantify the socioeconomic gains of their Racial Equality Journey initiative and conduct a survey of 500 US-based executives about their corporate diversity goals and plans.Find Out More