This research paper from IBM’s Institute for Business Value and the University of California at San Diego is based on a survey conducted in late 2014 by Oxford Economics for the IBV. Leveraging the insights of 750 executives in seven countries and nine life sciences-related areas, Reinventing life sciences assesses the ways key players in this fast-changing field are reevaluating traditional business models, processes and operations. Two more papers based on the same survey data will be published in the months ahead.
Read the full report.
About IBM Institute for Business Value
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