Ungated Post | 15 Apr 2015
Putting the Experience in Digital Customer Experience
Working with Cognizant, Oxford Economics conducted a global survey of 300 senior executives to better understand how companies are using new digital technologies to change the way they market, sell, and develop products and services. Our survey shows that while companies understand the importance of the digital customer experience, few are taking the bold steps necessary to unlock these opportunities or moving at a pace that will keep them competitive in rapidly-changing markets.
About Cognizant
Cognizant is a global leader in business and technology services, enabling global enterprises to address a dual mandate: to make their current operations as efficient and cost-effective as possible and to invest in innovation to unleash new potential across their organizations. To find out more, please go to www.cognizant.com.
Click here to read the full report.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
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Diantha Redd
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