Ungated Post | 15 Apr 2015

Putting the Experience in Digital Customer Experience

Working with Cognizant, Oxford Economics conducted a global survey of 300 senior executives to better understand how companies are using new digital technologies to change the way they market, sell, and develop products and services. Our survey shows that while companies understand the importance of the digital customer experience, few are taking the bold steps necessary to unlock these opportunities or moving at a pace that will keep them competitive in rapidly-changing markets.​

About Cognizant
Cognizant is a global leader in business and technology services, enabling global enterprises to address a dual mandate: to make their current operations as efficient and cost-effective as possible and to invest in innovation to unleash new potential across their organizations. To find out more, please go to www.cognizant.com.

Click here to read the full report.

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

Americas
Diantha Redd
+1 (646) 503 3052
Email

Asia Pacific
Peter Suomi
+65 6850 0110
Email

EMEA
Aoife Pearson
+44 (0)203 910 8054
Email

Related Services

Post

Innovation Index: Are You Prepared to Shift from Survival to Growth?

Oxford Economics and NTT Data fielded a survey of 1,000 North American business and IT executives in 2022 to uncover future strategies to mitigate disruption.

Find Out More

Post

Reinventing for growth in a changing media landscape

Oxford Economics partnered with Accenture to survey 6,000 consumers around the world about their media and entertainment habits, experiences, and preferences.

Find Out More

Post

Data Center Impacts

Oxford Economics specializes in characterizing the impacts of data centers.

Find Out More