Ungated Post | 15 Apr 2015
Putting the Experience in Digital Customer Experience
Working with Cognizant, Oxford Economics conducted a global survey of 300 senior executives to better understand how companies are using new digital technologies to change the way they market, sell, and develop products and services. Our survey shows that while companies understand the importance of the digital customer experience, few are taking the bold steps necessary to unlock these opportunities or moving at a pace that will keep them competitive in rapidly-changing markets.
About Cognizant
Cognizant is a global leader in business and technology services, enabling global enterprises to address a dual mandate: to make their current operations as efficient and cost-effective as possible and to invest in innovation to unleash new potential across their organizations. To find out more, please go to www.cognizant.com.
Click here to read the full report.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
To find out more about our capabilities, contact:
Americas
Diantha Redd
+1 (646) 503 3052
Email
Asia Pacific
Peter Suomi
+65 6850 0110
Email
EMEA
Aoife Pearson
+44 (0)203 910 8054
Email
Related Services
Post
From disruption to reinvention: The future of supply chains in Europe
Published at the World Economic Forum’s Annual Meeting in Davos, this report explores three possible scenarios for how the Ukraine war could play out over the coming year, modelling the impact of each scenario on the Eurozone economy.
Find Out More
Post
De l’opportunité à l’impact – Évaluer les avantages économiques, sociétaux et culturels de YouTube en Belgique
Cette étude évalue la contribution de YouTube au PIB belge et au taux d’emploi en Belgique, ainsi que son impact plus large sur la société et la culture.
Find Out More
Post
Van mogelijkheden naar impact – Beoordeling van de economische, maatschappelijke en culturele voordelen van YouTube in België
Deze studie beoordeelt de bijdrage van YouTube aan het BBP en de tewerkstelling in België alsook de bredere impact op de maatschappij en cultuur.
Find Out More