Recent Release | 13 Mar 2023
Illicit Tobacco Consumption in Türkiye

Macro Consulting Team
Oxford Economics

This report establishes independent and robust estimates of the scale and incidence of illicit tobacco consumption in Türkiye, covering both cigarettes and cut tobacco.
This report examines the size of the illicit tobacco market in Türkiye as well as and the impact it has on government tax revenue.
Commissioned by Philip Morris International, this report particularly highlights the rising prevalence of cut tobacco, whose consumption almost doubled between 2019 and 2021.
Total tax loss due to illicit consumption of tobacco products reached TL 18,327mn in 2021, doubling from TL 9,744mn in 2019. Illicit cut tobacco accounted for 86.4-95.9% of annual tax loss during this period.
The experts behind the research
David and Thang, members of the Macro Consulting team, are world leaders in quantitative economic analysis and original, evidence-based research, working with clients around the globe and across sectors to build models, forecast markets, run extensive surveys, and evaluate interventions using state-of-the art techniques.

David Moore
Lead Economist, Macro Consulting

Thang Nguyen
Lead Economist, Macro Consulting
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