Recent Release | 05 Apr 2022
How can your digital investment strategy reach higher returns?
Thought Leadership Team
Oxford Economics
Results of the EY-Parthenon 2022 Digital Investment Index (DII)
Analysis of the 2022 DII survey, based on a survey conducted by Oxford Economics of 1,500 global C-level executives indicates these key takeaways:
- Companies continue to make heavy investment bets on digital transformation, with most seeing it as a top business imperative and crucial to survival.
- Success may hinge on getting the “right mix” of organic and inorganic investment vehicles.
- Many executives are optimistic that spending increases will nearly double their return on digital investments (RODI)2 this year compared to last year.
- More companies are measuring digital returns today, but progress is slow, with many saying they do not know how much they spent on digital last year or what value it yielded.
- A select group of executives — called digital performance leaders — is building momentum and separating itself from the pack in terms of digital investment success.
About the team
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
Teri Robinson
Managing Editor, Thought Leadership
+1 347 254 7522
Private: Teri Robinson
Managing Editor, Thought Leadership
New York, United States
You might be interested in
Post
The economic impact of abandoning the WTO
Oxford Economics have been commissioned by the International Chamber of Commerce (ICC) to provide an independent assessment of the economic impact of WTO dissolution. This report details our findings and the assumptions underpinning our analysis.
Find Out More
Post
The economic impact of the sports activities of public service media
This study shows how the sports activities of public service media supported €4.5 billion of GDP and 57,000 jobs across 31 European countries in 2022, taking direct, indirect (supply chain), and induced (wage-funded expenditure) impacts into account. The report also highlights wider economic benefits of public service media sports coverage, such as the way in which it leverages sponsorship income for sports bodies.
Find Out More
Post
Global Trade Education: The role of private philanthropy
Global trade can amplify economic development and poverty alleviation. Capable leaders are required to put in place enabling conditions for trade, but currently these skills are underprovided in developing countries. For philanthropists, investing in trade leadership talent through graduate-level scholarships is an opportunity to make meaningful contributions that can multiply and sustain global economic development.
Find Out More
Post
Mapping the Plastics Value Chain: A framework to understand the socio-economic impacts of a production cap on virgin plastics
The International Council of Chemical Associations (ICCA) commissioned Oxford Economics to undertake a research program to explore the socio-economic and environmental implications of policy interventions that could be used to reduce plastic pollution, with a focus on a global production cap on primary plastic polymers.
Find Out More