Ungated Post | 02 Jun 2017

Flexibility, economic success and fulfilment: how small creative businesses are characterising the changing world of work

On behalf of NotOnTheHighStreet.com, the online retailer, Oxford Economics investigated how small creative businesses are helping to redefine the world of work.

The small creative business sector is contributing to several big-picture trends in the UK, including record self-employment levels, with particularly fast growth in the last decade of self-employment among women.

The small creative business sector is important because it accounts for 1 in every 40 businesses, 1 in every 170 people employed, and made a £3.6 billion gross value added contribution to UK GDP in 2016. Based on its employment contribution, the small creative business sector is larger than the entire advertising and market research sector; based on its GDP contribution, it is bigger than the entire performing arts sector.

Read the full report.

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

Diantha Redd
+1 (646) 503 3052

Asia Pacific
Peter Suomi
+65 6850 0110

Aoife Pearson
+44 (0)203 910 8054

Related Services


The economic impact of abandoning the WTO

Oxford Economics have been commissioned by the International Chamber of Commerce (ICC) to provide an independent assessment of the economic impact of WTO dissolution. This report details our findings and the assumptions underpinning our analysis.

Find Out More


The economic impact of the sports activities of public service media

This study shows how the sports activities of public service media supported €4.5 billion of GDP and 57,000 jobs across 31 European countries in 2022. The report also highlights wider economic benefits of public service media sports coverage, such as the way in which it leverages sponsorship income for sports bodies.

Find Out More


Global Trade Education: The role of private philanthropy

Global trade can amplify economic development and poverty alleviation. Capable leaders are required to put in place enabling conditions for trade, but currently these skills are underprovided in developing countries. For philanthropists, investing in trade leadership talent through graduate-level scholarships is an opportunity to make meaningful contributions that can multiply and sustain global economic development.

Find Out More