Recent Release | 18 Jul 2022

European Tourism 2022 – Trends & Prospects (Q2/2022)

Tourism Consulting Team

Tourism Economics

Destinations across Europe continue to relax travel restrictions as concerns over Covid-19 wither away, enabling the release of strong (short- and mid-haul) pent-up demand. However, skyrocketing energy prices are pushing travel costs yet higher, prompting people to travel closer to home or consider cost-saving options. It remains to be seen how households (especially lower-income earners) will make a trade-off on travel spending this summer amidst consumer price hikes and squeezed disposable incomes.

Worsening inflation, prolonged war disruption, the resurgence of the pandemic and economic turmoil continues to endanger the tourism outlook. Latest available data indicates that European tourist arrivals are 43% below pre-pandemic levels between January and March this year, whereas prospects for the overall year 2022 suggest that the region would have recovered 70% of pre-pandemic travel demand.

About the team

Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:

Dave Goodger

Managing Director, EMEA, Tourism Economics

+44 (0) 1865 268 928

Dave Goodger

Managing Director, EMEA, Tourism Economics

London, United Kingdom

David Goodger is Managing Director, EMEA, Tourism Economics. He has been instrumental in developing the global model of tourism flows and spending, which covers 185 origins and destinations, and he continues to manage regular forecast updates. He also maintains an active role in new product development and consultancy work.

David Goodger is a Director within Tourism Economics and primarily concentrates on tourism demand forecasting and market sizing. He has also taken an active role in further model development for specific purposes, with an emphasis on examining the economic contributions of particular sectors and the impact of different policies. He has conducted a groundbreaking analysis of the business travel sector for the WTTC and the US Travel Association which estimates the return on investment of corporate spending on travel and he has developed models to define destination marketing allocations.

Since joining Oxford Economics in 2000, David Goodger has been involved in a wide range of forecasting and modelling activities. He has been part of the macroeconomic forecasting and the industrial forecasting teams contributing to both regular reports and specific client studies as well as assisting in the development of detailed forecasting and simulation models.

David was educated at the University of Bristol, England, where he gained a first-class degree in Economics with Statistics; and at the London School of Economics and Political Science, England, where he graduated with an MSc in Econometrics and Mathematical Economics.

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