Innovation will always fail unless it meets people’s needs and wants. Brands must ensure that digital products and services address those needs. By doing so, not only can brands build better relationships with their consumers and audiences—they can also help safeguard the long-term benefits of a digital economy that works for all.
That’s one of the central messages that emerges from the Digital Society Index 2019.
Developed in collaboration with Oxford Economics, it combines a primary survey of more than 43,000 people across 24 countries with economic and statistical analysis.
Read the Digital Society Index 2019
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