Ungated Post | 01 Jan 2019

Decoding Organizational DNA: Trust, Data, and Unlocking Value in the Digital Workplace

Companies are waking up to an untapped source of business growth: vast amounts of new data on work and the workforce that can unlock the potential of their people. This data – now available through a range of digital innovations – is both a goldmine and a minefield.

Oxford Economics worked with Accenture to field a survey of 1,400 C-level respondents in 13 countries and across 12 industries in November 2018. The topic was the use of data companies derive their from employees.

On one hand, internal data of this sort can lead to employees who are more motivated, engaged and highly productive. On the other, the potential for misuse of data can mean individual rights are ignored, employment is wrongfully terminated, and employees’ skills are underutilized.

If businesses don’t use this data responsibly, they risk losing the trust of their employees and, as a result, more than 6% of future revenue growth. But if they adopt responsible strategies, the trust dividend would be worth more than a 6% increase in future revenue growth. Ultimately, up to 12.5% of revenue growth is at stake.

Read the Decoding Organizational DNA report

Read the executive summary

View the infographic

Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principal for this project included:

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

EMEA
Paul Donnelly
+44 (0)20 7803 1488
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Americas
Diantha Redd
+1 (646) 503 3052
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Asia
Christie Tang
+852 3974 8845
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