Recent Release | 28 Sep 2022

Achieving data-led innovation for the modern supply chain

Thought Leadership Team

Oxford Economics

A persistent pandemic, economic uncertainty, and a global geopolitical conflict continue to dominate headlines and fuel Chief Supply Chain Officer (CSCO) frustrations. Navigating uncertainties—and managing supply chain challenges accordingly—has out of necessity become a top business priority for boards and C-suites alike.

As sustainability concerns escalate and extreme weather conditions are more frequent, this generation of business leaders is facing an extraordinary situation. A heightened emphasis on supply chain functionalities and roles gives CSCOs the expertise, latitude, and authority to innovate into a data-led future. And Innovators will take supply chains from “now” to “next.”

In cooperation with the IBM Institute for Business Value, Oxford Economics surveyed 1,500 CSCOs and COOs from 35+ countries and 24 industries as part of the 26th edition of IBM’s C-suite Series. All respondents identified themselves as the most senior executive responsible for supply chain operations. To simplify, we refer to the full population as CSCOs.

The project’s purpose was to implement an in-depth analysis on how the 1,500 respondents characterise their investments in supply chain automation. What are their focused priorities and anticipated outcomes? Representing 20% of the respondents, one data-driven, transformative group of CSCOs emerged: the Innovators. These leaders adopt a data-driven approach that emphasises four tech-enabled areas:

About the team

Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Tom Ehrbar

Senior Editor, Thought Leadership

You might be interested in

2024 Payoneer SMB Ambitions Barometer

In early 2024, in collaboration with Payoneer, Oxford Economics conducted the second-annual Payoneer SMB Ambitions Barometer survey to understand the barriers and opportunities faced by small- and medium- sized businesses (SMB) globally.

Find Out More
Reinvent for growth in the media industry: Only the radical will survive and thrive

In partnership with Accenture, Oxford Economics surveyed 6,000 consumers across 10 countries to better understand their preferences, beliefs, and behaviors toward their online entertainment experiences. Lead researcher, Sundus Alfi, discusses the results of this research with Marketplace, citing customer expectations for a seamless viewing experience.

Find Out More
2024 EY CIO Sentiment Study: Sentiment in the age of GenAI

Oxford Economics, in partnership with EY, conducted a survey in early 2024 to gather insights into how CIOs from leading organizations are navigating challenges faced in achieving growth agendas in an age of rapid technology advancement.

Find Out More
You don’t have to be an IT expert to lead on AI

The adoption curve for AI will vary across companies but, according to our data, it’s probably already in use in customer service and marketing—areas where women are more likely to hold leadership roles.

Find Out More