Recent Release | 28 Sep 2022

Achieving data-led innovation for the modern supply chain

Thought Leadership Team

Oxford Economics

A persistent pandemic, economic uncertainty, and a global geopolitical conflict continue to dominate headlines and fuel Chief Supply Chain Officer (CSCO) frustrations. Navigating uncertainties—and managing supply chain challenges accordingly—has out of necessity become a top business priority for boards and C-suites alike.

As sustainability concerns escalate and extreme weather conditions are more frequent, this generation of business leaders is facing an extraordinary situation. A heightened emphasis on supply chain functionalities and roles gives CSCOs the expertise, latitude, and authority to innovate into a data-led future. And Innovators will take supply chains from “now” to “next.”

In cooperation with the IBM Institute for Business Value, Oxford Economics surveyed 1,500 CSCOs and COOs from 35+ countries and 24 industries as part of the 26th edition of IBM’s C-suite Series. All respondents identified themselves as the most senior executive responsible for supply chain operations. To simplify, we refer to the full population as CSCOs.

The project’s purpose was to implement an in-depth analysis on how the 1,500 respondents characterise their investments in supply chain automation. What are their focused priorities and anticipated outcomes? Representing 20% of the respondents, one data-driven, transformative group of CSCOs emerged: the Innovators. These leaders adopt a data-driven approach that emphasises four tech-enabled areas:

About the team

Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Tom Ehrbar

Senior Editor, Thought Leadership

You might be interested in

AI Geopolitics 2030

The first KPMG AI Power Index is a scorecard of the progress and potential of the world‘s three leading regions in the race for AI leadership, with further analysis of Europe‘s sub regions.

Find Out More
Davos 2026 Debrief: AI competitiveness hinges on scale and sovereignty

As heads of state at the World Economic Forum in Davos last Tuesday focused on geopolitics, business leaders at the nearby AI House were speaking about separate yet interwoven imperatives: AI scalability and sovereignty.

Find Out More
Japan’s digital paradox: Why SMEs are the missing link to its next wave of growth

Japan is famous for its bullet trains, robots, and precision manufacturing, but step into many offices and you’ll find paper forms, hanko stamps, and a fax machine.

Find Out More
Hands of a humanoid robot and of a human trying to touch each other
Are humanoid robots creepy?

Some very smart people are betting that machines shaped like humans will do much of our household and factory work for us in the near-ish future. But hurdles remain.

Find Out More