Economic Impact | 23 Nov 2021

Assessing the economic, societal, and cultural benefits of YouTube in Spain

YouTube enables Spanish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements.

These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €313 million to the Spanish economy in 2020 and supported 21,000 full-time equivalent jobs.

In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can sustain careers for content creators; build skills and knowledge amongst users; and promote Spanish culture to a global audience. We also highlight how YouTube has proved helpful during Covid-19.

Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight the personal stories of successful Spanish content creators.

Read the report in English
Animated video summary (English)
Vea nuestros resultados en Español

Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. 

To find out more about our capabilities, contact:

EMEA
Sam Moore
+44 (0)207 803 1415
Email

Americas
Diantha Redd
+1 (646) 384 0271
Email

Asia
Rhianne Clark
+65 6850 0112
Email

Related Services

Post

Impact AI: Enterprise AI Maturity Index 2024

Oxford Economics and ServiceNow fielded a global survey of 4,470 executives at organizations where artificial intelligence capabilities are in use.

Find Out More

Post

The Hidden Costs of Downtime: The $400B problem facing the Global 2000

Downtime and service degradation create a cascade of consequences, costing Global 2000 companies $400B annually. But that figure doesn’t account for what’s below the surface. The actual cost is much larger when we consider downtime’s broader impacts.

Find Out More

Post

Global Pump Market Outlook 2024

The global pump market experienced a modest recovery in 2023. For 2024, we project a 2.5% growth in the market, reflecting a cautious optimism amid varied economic conditions.

Find Out More