2024 Payoneer SMB Ambitions Barometer
SMBs Turn to AI, Supply Chain Diversification, and New Trade Corridors to Grow Across Borders Despite Headwinds
In early 2024, in collaboration with Payoneer, Oxford Economics conducted the second-annual Payoneer SMB Ambitions Barometer survey to understand the barriers and opportunities faced by small- and medium- sized businesses (SMB) globally.
Oxford Economics surveyed 3,779 SMB decision-makers across 15 countries and over 16 industries to understand how SMBs are navigating markets, securing capital, and pursuing growth opportunities in the face of global disruptions, economic instability, and rapid technology advancement. Our research found that SMBs are continuously looking to new geographic markets for business growth opportunities—but navigating new markets comes with challenges, such as language and cultural barriers, lack of cross-border payment capabilities, and cybersecurity risks. To ease growing pains, SMBs are diversifying their vendor networks and utilizing new technologies, like AI, to reach global aspirations and mitigate external threats.
The experts behind the research
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
Zack Friedman
Managing Editor, Thought Leadership
Sundus Alfi
Senior Research Manager, Thought Leadership
Kayla Luparello
Research Manager, Thought Leadership
Margaux McLoughlin
Research Associate, Thought Leadership
Tags:
You might be interested in
Champions needed: Building Digital trust in a dangerous world
Recent research from Oxford Economics in collaboration with SGTech shows that digital trust, once considered the purview of IT and cybersecurity, now stretches beyond those traditional roles to all parts of an organization, requiring a highly trained workforce that has both technical and more general digital business skills.
Find Out More
The Digital Trust Workforce: Global Edition
In collaboration with SGTech, The Digital Trust Workforce: Global Edition consolidates insights from our survey and expert conversations, providing actionable steps for organisations hoping to close the digital trust skills gap and leverage digital trust.
Find Out More
Impact AI: Enterprise AI Maturity Index 2024
Oxford Economics and ServiceNow fielded a global survey of 4,470 executives at organizations where artificial intelligence capabilities are in use.
Find Out More
The Hidden Costs of Downtime: The $400B problem facing the Global 2000
Downtime and service degradation create a cascade of consequences, costing Global 2000 companies $400B annually. But that figure doesn’t account for what’s below the surface. The actual cost is much larger when we consider downtime’s broader impacts.
Find Out More