2024 Fujitsu SX Survey: Accelerating Sustainability Transformation with AI
In collaboration with Fujitsu

In the face of rapid technological advancements, businesses and society are undergoing significant transformations. At the same time, addressing sustainability issues such as geopolitical tensions and climate change remains a critical management challenge. Additionally, the current business environment is rapidly evolving due to advancements in AI.
Given this context, and to build on findings from the earlier Sustainability Transformation survey – “Charting a course for change”, Fujitsu, in collaboration with Oxford Economics, conducted an additional survey in January 2024, targeting 800 CxOs from 15 countries. The aim was to understand the current state of AI utilization in organizations and how technologies represented by AI are impacting corporate Sustainability Transformation.
This report compiles insights from the survey and proposes actions that management should take now to successfully leverage digital technologies, centered around AI, for Sustainability Transformation.
To accelerate your Sustainability Transformation, we encourage you to download and utilize this report.
The report found:
- Organizations are ramping up AI initiatives, with AI expected to permeate all business operations within the next three years.
- Yet, many organizations are in the early stages of AI adoption.
- Efforts in AI and Digital Transformation will lead to the success of Sustainability Transformation
Also in partnership with Fujitsu, the Fujitsu Technology and Service Vision 2024 was published earlier this year using the same data.
The experts behind the research
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

John Reiners
Managing Editor, UK and EMEA, Thought Leadership

Alice Pickthall
Senior Research Manager, Thought Leadership

Jamie Snowdon
Senior Research Analyst, Thought Leadership

Maximilian Vickers
Research Associate, Thought Leadership
Tags:
You might be interested in

Buckle up: Trump era brings economic uncertainty to cybersecurity
Senior Editor Teri Robinson spoke with Chief US Economist Ryan Sweet about the what the second Trump administration will mean for cybersecurity, including the shifting responsibilities of defenders the safety of critical infrastructure, and the rise of AI.
Find Out More
GenAI productivity gains will skew towards services
Productivity gains from the use of Generative AI (GenAI) and other similar technological advancements are set to boost medium-term economic growth, but the gains will be spread unevenly across sectors.
Find Out More
Asia Pacific: Exports are Riding the AI Frenzy
Asia has been at the forefront of the recent global AI frenzy. That partly reflects the region's importance in global semiconductor supply chains. Global companies specialising in different stages of production can be found across Asia.
Find Out More
Eurozone: Why the GenAI labour market transition might not be seamless
We think generative artificial intelligence could add as many as 1.2 million jobs to the eurozone labour market by 2040. But the impact will be highly uneven across roles and sectors, making government action and structural reforms keys to mitigating the downside risks.
Find Out More