The world was a simpler place when PwC first set out to measure Digital IQ a decade ago. “Digital” was just another name for “IT.” The CIO was not generally regarded as a strategic leader. And putting new technologies to work was a relatively straightforward, and siloed, job. Oxford Economics worked with PwC on the tenth anniversary of its Digital IQ program, surveying more than 2,200 executives around the globe, to track the scope and scale of digital-driven change. The results show that although organizations have invested a lot of time and money on digital technology, many are struggling to keep up with accelerating standards.
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