Economic Impact

Oxford Economics empowers organisations to understand and quantify their economic, social, and environmental impacts.

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Communicating Value • Building Trust • Influencing Decisions

In today’s complex business landscape, the need for organisations to understand their economic, social and environmental impacts is more important than ever. 

Oxford Economics’ independent, structured and data-driven approach to quantifying companies’ footprints across their whole value chains gives clients the tools to develop a positive and sustainable narrative that everyone – from government to businesses and the media – can trust.

Combining our global expertise and market-leading tools with our local team’s understanding of German culture, business needs and regulatory environment, we are uniquely qualified to conduct impact assessments for German multinational companies, whether it’s at the local, multi-local, Europe-wide or global level.​

Discover Our Unique Capabilities

With global expertise and a local team attuned to German nuances, we specialise in conducting impact assessments for global companies on various scales.​

Our insights are key for companies to understand and influence policy decisions, effectively communicate their value to investors, customers, suppliers and local communities, and help them make informed decisions in a constantly changing world.

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  • Policy Impact

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  • Maximising investments​

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  • Shifting perceptions​

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  • Building sustainability

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Meet the Team

  • Babak Adib

    Business Development Manager

    Babak Adib

    Business Development Manager

    Babak is responsible for consultancy sales in all lines of business across EMEA and is driving the strategic growth and development initiatives for our consulting business in Continental Europe. Based in our office in Frankfurt am Main, he works in close collaboration with private and public clients to enhance their public affairs, corporate strategy and thought leadership initiatives.

    Prior to joining Oxford Economics, Babak has worked within transaction advisory and business consulting at PwC and Deloitte as well as within management roles in two different medium-sized businesses. He also gained valuable experience as an entrepreneur within the fitness & health industry. Babak holds a Bachelor’s degree in Management & Economics as well as a Master’s degree in Management from Ruhr-University Bochum (DE) while spending parts of his studies at Oklahoma State University (USA).

  • Private: Yann Girard

    Director of Consulting, Economic Impact

    Private: Yann Girard

    Director of Consulting, Economic Impact

  • Johanna Neuhoff

    Associate Director of Economic Consulting, Continental Europe

    Johanna Neuhoff

    Associate Director of Economic Consulting, Continental Europe

    Johanna Neuhoff is Associate Director for economic consulting services in Continental Europe. She is an expert evaluating the impact of policy changes, in forecasting and scenario building as well as in economic impact assessment. Her extensive knowledge in the real estate, housing, mobility/transport, and green economy sector helped her in leading several complex and international consulting projects for public and private clients such as the Ministry of Justice and consumer protection (BMJV), the Ministry of Environment, Nature Conservation and Nuclear Safety (BMU), Ministry of Transport and Digital Infrastructure (BMVI), German Music Industry Association (BVMI), Association of the German Automobile Industry (VDA) and the Association of private building societies (Verband der Privaten Bausparkassen e.V.).

    Prior to Oxford Economics, Johanna Neuhoff worked at DIW Econ, the consultancy firm of the German Institute for Economic Research, at GESI Gesellschaft für Systeminnovation mbH – a consultancy firm focused on green transformation projects in the field of mobility – and empirica ag – one of the leading German research and consultancy institute for urban and regional economics. Johanna Neuhoff holds a Diploma with a focus on social and political sciences in Economics from the University of Potsdam, Germany, and a Master’s Degree in Economics from the University of Milwaukee-Wisconsin, USA, – both degrees with special distinction.