Ungated Post | 23 Jul 2014
KPMG: Global consumer executive Top of Mind survey, 2014
The survey of 469 senior executives at the world’s largest consumer companies reveals their strategic priorities and areas of focus for the year ahead.
Among the findings:
- Data and technology are transforming business models as companies strive to provide seamlessly integrated channel experiences, while managing the volume and security of big data.
- Growth projections are highly optimistic, presenting many companies with the challenges of developing the right resources and strategies to support it.
- Operations are increasingly affected by globalization, new business models and consumer demand. Complex supply chains need to become more transparent and agile.
- Corporate responsibility for environmental impact and the health and wellness of society is critical for building and maintaining consumer trust. Companies are collaborating to affect change in these areas.
Survey was conducted in Asia, EMEA, Latin America, Europe and US.
Click here for the full report.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
To find out more about our capabilities, contact:
Americas
Diantha Redd
+1 (646) 503 3052
Email
Asia Pacific
Peter Suomi
+65 6850 0110
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EMEA
Aoife Pearson
+44 (0)203 910 8054
Email
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