The Economic Impact of SHEIN in the EU
In collaboration with SHEIN
With a presence in over 150 countries, and over 100 million active monthly users in the European Union (EU), SHEIN has grown to play a significant role in advancing the EU’s digital retail agenda. This new research by Oxford Economics, produced in collaboration with SHEIN, quantifies the total economic impact of SHEIN in three major European markets: France, Italy and Poland.
In 2023, SHEIN contributed €1.1 billion to the EU economy and supported 6,130 jobs across multiple sectors, including business services, transportation, and the wider wholesale and retail sectors. Nearly half of this economic impact was generated by SHEIN’s own retail and wholesale operations, while the rest can be attributed to the economic activity supported among its local service providers in the EU and the wage spending of those employed.
The study also highlights SHEIN’s role in supporting EU designers, artists, and entrepreneurs to grow in the online fashion and lifestyle retail sector. SHEIN fosters local talent through two initiatives in particular: SHEIN X and SHEIN Marketplace. A global survey of over 150 SHEIN X designers and artists shows that collaboration with SHEIN can lower market entry barriers and provide opportunities to leverage technology. In parallel, SHEIN Marketplace seeks to help small businesses in the EU establish a credible online presence, use digital tools to stay current with customer trends, and scale their operations effectively.
To download our country-specific reports for France, Italy and Poland, please submit the form below:
Read the reports
Complete the form below to download the reports:
The experts behind the research
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
Bali Kaur Sodhi
Lead Economist, Economic Impact
Mohammad Shafat
Economist, Economic Footprint & Sustainability
Tags:
You might be interested in
State of German Fashion
The latest report from Oxford Economics and the Fashion Council Germany analyses the economic impact of the fashion industry on the German economy in 2023, looking at key aspects such as employment, GDP contributions and tax revenues generated.
Find Out More
Status deutscher Mode
The latest report from Oxford Economics and the Fashion Council Germany analyses the economic impact of the fashion industry on the German economy in 2023, looking at key aspects such as employment, GDP contributions and tax revenues generated.
Find Out More
The future economic impact of South African Airways
Discover South African Airways' growing impact on South Africa's economy, with contributions to GDP, job creation, and government revenue projected to rise significantly by 2029/30.
Find Out More
The Economic Impact of Environmental Horticulture and Landscaping in the UK
Study examining the contributions that the environmental horticulture and landscaping industry makes to the UK economy in 2023.
Find Out More