Infographic: key themes driving location decisioning in 2024

Following a year of subdued global growth in 2023, we think a further softening of economic conditions is likely this year. Inevitably, this is reflected in the outlook for many of the world’s major cities. In this infographic, we present the themes that are crucial to location decisioning in 2024 and pinpoint potential bright spots:

1. GDP growth is likely to be weaker in 2024 than in 2023 for for most cities around the world.
2. Employment growth is generally likely to slow more sharply than GDP across the world’s leading cities in 2024.
3. Consumer spending prospects differ a lot. US will be resilient in 2024 as households benefit from solid real income growth, while most cities growth in APAC will soften.
4. More structural factors, including migration and demographics, will also attract attention in 2024, as they help or hinder growth across different cities. 

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