Research Briefing | Mar 30, 2021

Africa | Mapping the continent’s consumer spending landscape

Why big fiscal deficits and low inflation can coexi (27)

The total Cairenes consumer spending is estimated at $79.2bn in 2020, with Cairo also being one of the few cities that managed to record an increase in spending last year. Africa’s consumer landscape sees two other notable outliers, namely Johannesburg and Lagos, the commercial capitals of regional economic anchors South Africa and Nigeria.

What you will learn :

  • Largest spending hotspots and expected growth by region.
  • North Africa is host to the continent’s brightest consumer spending hotspot: Cairo.
  • East Africa has been the fastest -growing region on the continent for over a decade but the location of its consumer hotspots is scattered across the region.
Back to Resource Hub

Related Services

Post

Finland’s growth forecast cut amid weak confidence and soaring inflation

We have lowered our 2022 GDP growth forecast for Finland to 1.5% from 1.7% last month, as weakening confidence further dampens the outlook. We expect inflation to peak higher with a greater passthrough to core prices, squeezing real incomes and denting consumption. Russia has accounted for almost 10% of Finland's goods trade, among the highest in Europe.

Find Out More

Post

Why we see eurozone inflation slowing sharply next year

We have revised our 2022 eurozone inflation forecasts sharply higher, to 6.0%, since the start of the Ukraine war, as energy and food prices began to soar and new supply bottlenecks emerged. That said, we still see inflation decelerating sharply to 1.3% in 2023, putting us below consensus. While we recognise significant risks to our views, inflation should slow to below 2% in H2 2023.

Find Out More