Africa | Mapping the continent’s consumer spending landscape
The total Cairenes consumer spending is estimated at $79.2bn in 2020, with Cairo also being one of the few cities that managed to record an increase in spending last year. Africa’s consumer landscape sees two other notable outliers, namely Johannesburg and Lagos, the commercial capitals of regional economic anchors South Africa and Nigeria.
What you will learn :
- Largest spending hotspots and expected growth by region.
- North Africa is host to the continent’s brightest consumer spending hotspot: Cairo.
- East Africa has been the fastest -growing region on the continent for over a decade but the location of its consumer hotspots is scattered across the region.
Tags:
Related Services

Post
Firms must brace for higher ‘new normal’ construction material prices
New research by Oxford Economics suggests that construction materials prices have shifted permanently higher due to the shocks of the past couple of years. Project managers and investors should anticipate costs being at least 15-20% higher in 2024 and onwards than in 2021.
Find Out More
Post
New Activity Trackers suggest momentum is waning
After a choppy first quarter of GDP data, our novel Activity Trackers (which incorporate proprietary daily sentiment data from Penta) suggest that economic momentum in EM Asia is on a softer trend in Q2 (at least outside of China) supporting our view of easing underlying inflationary pressures and diminishing appetite for further rate hikes.
Find Out More