Research Briefing | Mar 30, 2021

Africa | Mapping the continent’s consumer spending landscape

Why big fiscal deficits and low inflation can coexi (27)

The total Cairenes consumer spending is estimated at $79.2bn in 2020, with Cairo also being one of the few cities that managed to record an increase in spending last year. Africa’s consumer landscape sees two other notable outliers, namely Johannesburg and Lagos, the commercial capitals of regional economic anchors South Africa and Nigeria.

What you will learn :

  • Largest spending hotspots and expected growth by region.
  • North Africa is host to the continent’s brightest consumer spending hotspot: Cairo.
  • East Africa has been the fastest -growing region on the continent for over a decade but the location of its consumer hotspots is scattered across the region.
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