Webinar

Plain Sailing: New Insights into Global Cruise Growth and Consumer Trends

26 May 2026

3 sessions:

26 May 2026 – 10.00am BST (London)
26 May 2026 – 10.00am HKT (Hong Kong)
26 May 2026 – 12.00pm EST (New York)

online

With capacity expanding and demand remaining strong, the session will provide valuable insight into how changing consumer trends are shaping the competitive landscape and influencing the future direction of the industry. Whether you are involved in cruise operations, tourism development, destination planning, or investment strategy, this webinar will deliver actionable insights into one of the fastest-growing segments of global travel.

Join our in-house cruise experts for an exclusive webinar exploring the latest findings from our Cruise Trends Survey, a comprehensive study of cruise consumers across key source markets including the United States and the UK. As the global cruise sector continues its rapid expansion, the survey provides a timely view of how the industry is performing against evolving customer expectations and where the next opportunities for growth are emerging.

The webinar will examine passenger preferences across areas such as ship size, cruise segments, destination interest, and regional cruising trends. We will also explore how consumer priorities are evolving in a fast-changing travel environment, including the factors influencing booking decisions among both experienced cruisers and new-to-cruise travellers.

This webinar is being held on our new platform, ON24. If you do not receive your confirmation email, please check your junk and spam folders.

Speakers

Sean Morgan

Sean brings a wealth of tourism market research and analytics experience to Tourism Economics having spent nearly two decades undertaking a wide variety of research and consulting assignments in the UK and beyond.

Sean’s responsibilities include managing primary and secondary research activities, including survey work, for our travel and hospitality projects and collaborating closely with clients to enable a deeper understanding of tourism trends. A meticulous analyst with a deep understanding of the industry, Sean plays an important role delivering our tourism and hospitality research reports and regularly shares travel and consumer insights at industry conferences.

Prior to joining Tourism Economics in 2023, Sean was a Director at STR for over 5 years and prior to that he was Managing Director of LJ Research, a boutique tourism market research agency. Most recently, during his tenure at STR he was responsible for leading their Tourism Consumer Insights division which delivered a broad range of tourism and hospitality studies. This included collecting and disseminating powerful consumer insights and B2B data such as hotel performance data and business intelligence to help tourism organisations grow and make more effective decisions.

Sean studied Actuarial Mathematics and Statistics at Heriot-Watt University, Edinburgh. He still lives in Edinburgh and works remotely from there.

Head of Travel Industry Research, Tourism Economics

Christian Savelli

Christian Savelli is a seasoned professional with decades of experience in research and intelligence and joined Tourism Economics from Cruise Lines International Association, where for more than six years, he served as Vice President, Research and Business Analytics. He has a rich background in developing business intelligence solutions, conducting analysis and research, and synthesizing input from multiple sources to deliver executive recommendations. Before CLIA, Savelli was the Senior Director of Business Intelligence and Research at MPI (Meeting Professionals International) and Director of Business Intelligence at Maritz Travel. Additionally, he has ten years of experience in the hotel industry and holds an MBA from Kenan-Flagler Business School, UNC-Chapel Hill.

Director, Cruise Analytics, Tourism Economics