ETC European Tourism Trends and Prospects: Q2/2026

Chloe is a Lead Economist with Tourism Economics, specialising in European tourism forecast services. On top of forecasting, she takes a key role in European consultancy work including regular outputs for the ETC and STR. She previously worked on both the industry and macro services within Oxford Economics for seven years where she developed her skills in forecasting, modelling, data visualisation and bespoke consulting work.

Jennifer Iduh is currently Head of Research & Insights at ETC, a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Jennifer is responsible for research and reporting into different source markets and the identification of key trends and opportunities for European tourism. Jennifer is also in charge of research activities linked to the European Commission (EC) and other research partners such as the World Tourism Organisation (UNWTO), the World Travel and Tourism Council and the European Tourism Association (ETOA), amongst others.

Aoife Roche MBA is Regional Vice President for EMEA at STR, a CoStar Group company. Based in London, she leads a dynamic sales team delivering industry-leading hospitality benchmarking and property intelligence to hotel owners, operators, and brands across the region. Before joining STR, Aoife built broad international experience with boutique hotel groups in London, Paris, and New York, and advised independent properties on sales, revenue, and distribution strategies to drive growth and profitability. Recognised for her strategic insight and leadership, she is passionate about advancing the industry through data, innovation, and collaboration. A graduate of the University of Limerick with a BA in Applied Languages and more recently an MBA, Aoife also serves on the board of Hospitality Beats Cancer, an initiative uniting the hospitality sector through events that support Cancer Research UK’s pioneering research.