World Retail Congress 2026 | Oxford Economics

The consumer opportunities shaping retail growth through 2030

At World Retail Congress 2026, much of the discussion focused on AI, improving the in-person consumer experience, and differentiation. But alongside these shifts, retail growth is also shaped by consumer fundamentals.

Some of the most significant consumer opportunities over the next decade will be driven by demographic change, from rising youth populations in Africa to the growing spending power of ageing consumers in China. At the same time, household wealth growth is creating new demand hotspots, while middle-class expansion continues to unlock significant upside potential across emerging markets.

At Oxford Economics, we help consumer-facing businesses interpret the macroeconomy through the lens of consumer markets, helping you answer questions such as:

• Market monitoring: What is really driving consumer demand in my key markets right now?
• Demand forecasting: How will changes in income, inflation, and consumer confidence affect our sales outlook?
• Market prioritisation: Which markets offer the strongest growth potential over the next three to five years?
• Risk exposure: How resilient is demand in our core categories if economic conditions weaken?

As part of our World Retail Congress 2026 follow-up, we’re offering complimentary trial access to our Consumer Outlook services, providing insight into the world’s most important consumer markets.

You’ll also receive our latest report: Iran conflict deals an uneven blow to consumer spending.

Fill in the form to access the report and trial.

About Oxford Economics

Oxford Economics is the world’s leading independent economic advisory firm. Covering over 200 countries, 100 industrial sectors and 8,000 cities and regions, we support major consumer-facing businesses in interpreting the macroeconomy through a commercial lens, translating macro trends into clear, actionable implications for demand, cost and growth.