When will Chinese outbound travel return to prominence – and who will benefit?

Chinese borders remain closed to the majority of inbound and outbound travellers, despite many other borders across the world having re-opened. The restrictions on Chinese outbound travel, in particular, is of importance to the Travel & Tourism sector due to the prominence of China as a source market. Prior to the pandemic, China had grown to become the largest source market for international travel spending and was a major source market for destinations around the globe, especially those elsewhere in Asia-Pacific. This webinar will look at how China’s tighter restrictions may limit the travel recovery for many destinations, when we can expect China to return to its pre-pandemic prominence as a source market, and who will benefit the most once Chinese travellers return. We will also illustrate what would be required for destination recovery from other source markets while Chinese travellers remain absent.

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