Mapping Africa’s consumer spending landscape

Urbanisation and pockets of increased socio-economic development have resulted in African cities becoming hotspots from a consumer spending perspective. This Research Briefing maps Africa’s consumer spending landscape by showing in which cities the most spending is taking place and exploring where we can expect to see the strongest growth in consumer spending over the next decade.

Why big fiscal deficits and low inflation can coexi (27)What you will learn about:

  • Cairo is by far Africa’s largest consumer market, with an estimated 5% of total household spending on the continent taking place in that city in 2020.
  • Consumer spending is much more geographically dispersed in East Africa than in other regions, although two Kenyan cities, Nairobi and Mombasa, both make the list of top five in terms of total spending.
  • The strongest growth in consumer spending is expected to take place in largely underdeveloped regions, with some Tanzanian and Mozambican cities stand-out performers in this regard.


Back to Resource Hub

Related Services

Seoul, South Korea


BoK’s monetary policy to tighten even as hiking cycle ends

Even without rate hikes, central banks' monetary policies can effectively tighten if the nominal neutral rate falls below the policy rate. We expect this will be the case for the Bank of Korea this year, as the gap between the policy rate and the nominal neutral rate widens.

Find Out More


China: Emerging green shoots in Spring, but not out of the woods

We now incorporate a faster recovery from the post-Covid exit wave and raise our 2023 full-year GDP growth forecast to 4.5% (from 4.2% previously).

Find Out More