Mapping Africa’s consumer spending landscape
Urbanisation and pockets of increased socio-economic development have resulted in African cities becoming hotspots from a consumer spending perspective. This Research Briefing maps Africa’s consumer spending landscape by showing in which cities the most spending is taking place and exploring where we can expect to see the strongest growth in consumer spending over the next decade.
What you will learn about:
- Cairo is by far Africa’s largest consumer market, with an estimated 5% of total household spending on the continent taking place in that city in 2020.
- Consumer spending is much more geographically dispersed in East Africa than in other regions, although two Kenyan cities, Nairobi and Mombasa, both make the list of top five in terms of total spending.
- The strongest growth in consumer spending is expected to take place in largely underdeveloped regions, with some Tanzanian and Mozambican cities stand-out performers in this regard.
Tags:
Related Services
Post
Eurozone: Little sign of harm from the Red Sea disruptions
The impact of Red Sea shipping disruption on the eurozone economy continues to be limited, in line with our baseline view. Our new Eurozone Supply Stress Indicator suggests that supply pressures have returned to normal following a period of easing in 2023.
Find Out More
Post
GCC: Key themes shaping city economies in the near term
For Gulf cities, the near-term outlook will be tied not only to the global macroeconomic backdrop, but also the progress of the diverse visions and strategies in the region. With the aim to diversify their economies and reduce the dependence on oil, Gulf states continue to invest in the non-oil economy and implement various reforms. That said, oil revenues remain key to funding diversification efforts.
Find Out More