Zeek spearheads the delivery of economic solutions to DMO, association, and corporate clients. He has built a reputation for his ability to translate complex data into meaningful insights.

Prior to joining Tourism Economics, he was Head of Marketing for Tourism & Hospitality at ADARA, where his focus was successfully bringing new solutions to market — nurturing both product adoption and customer retention.

Prior to Adara, Zeek led Visit Savannah as Director of Data Intelligence for over a decade, where he specialized in delivering high-quality data and insights.
In both roles, he emerged as a trusted thought leader on how to deploy travel analytics to maximize impact and has been a regular speaker at industry events.

Zeek brings this skill set into the Tourism Economics product suite, enriching our work in forecasting, economic impact, budget analysis, and the Symphony intelligence platform.

As the head of Oxford’s Asia office, Shigeto helps the firm’s clients understand key macro-economic developments and trends worldwide, and their implications in Japan and across Asia, through written research, meetings and conferences. As a senior member of Oxford’s worldwide economist team, he leads the firm’s Japan research. Shigeto joined Oxford in 2017 from the Bank of Japan, where he was previously Director-General of the BoJ’s International Department, contributing to the BoJ’s official views on the global economy at its Monetary Policy Meetings, as well as leading the BoJ’s liaison with other institutions across the world, including the governments and central banks of key economies and international financial institutions.

Shigeto’s career at the BoJ included senior positions as General Manager for Europe, Associate Director-General in the Monetary Affairs Department, and Director and Head of Global Research. In addition to his expertise in global research, he also has extensive experience in foreign reserve management and central bank cooperation in Asia. He was seconded to the IMF in Washington DC from 1993 to 1996 as a member of the Fund’s economics staff. Shigeto holds an MA in International Relations from the Fletcher School of Law and Diplomacy at Tufts University in the United States and a BA in Economics from the University of Tokyo.