Marketing Operations Manager


UK

Oxford Economics has an exciting opportunity for an experienced Marketing Operations professional to join a fast-paced, dynamic global business to drive change and innovation.

Oxford Economics is the world’s foremost independent economic advisory firm. We facilitate intelligent and responsible decision-making through the provision of timely data-driven economic and business insights and solutions our clients trust. Applying innovative research methods and state-of-the-art technologies, we go from global to local, industries to businesses, and theory to practice to position our clients for continuous success in an increasingly complex world.

Integrity, innovation, passion and collaboration are the keys to unlocking the indisputable power of economics. Our commitment to these core principles guides how we work with our clients, colleagues, partners and the wider community.

Headquartered in Oxford, with regional centres in London, New York, and Singapore, Oxford Economics has offices across the globe in Belfast, Boston, Cape Town, Chicago, Dubai, Frankfurt, Hong Kong, Houston, Johannesburg, Los Angeles, Melbourne, Mexico City, Milan, Paris, Philadelphia, Sydney, Tokyo, and Toronto. We employ 450 full-time staff, including more than 300 professional economists and industry experts.

Who are we looking for?

This is an opportunity for a forward-looking individual who will be responsible for leading the Marketing Performance and Operations function.

We are looking for someone to build a strategy to improve how we measure the impact of Marketing, determine where Marketing best invests time and budget based on performance, and move the team from lagging to leading indicators to allow for more agile deployment.

The ideal candidate will be the go-to expert for all the systems we use and will be able to deliver actionable insights and data-driven intelligence to help support planning and go-to-market strategies.

We need a B2B marketer who is passionate about processes, systems and data and understands their impact on a marketing team’s success and on the business as a whole. Someone curious, collaborative, and sympathetic to others’ needs, who can see the big picture as well as the details so that they can make recommendations for improvements to the processes in place and to the MarTech stack being used.

What you will be doing

As the Marketing Operations Manager, you will be tasked with leading the effort to define and implement frameworks for measuring, reporting and analysing Marketing results & its contribution to the business. Your responsibilities will be to:

Govern
  • Own marketing automation – tools, process mapping and best practice in quality and efficient marketing file and asset management
  • Be the resident expert for the marketing automation platform and other systems the marketing team uses
  • Create and deliver a prospect contact data plan to ensure effective acquisition and management of prospect contact data for new logo marketing
  • Create a plan and identify a tool to build out full attribution modelling covering the impact of Marketing and Sales touchpoints on customers
  • Work together with Sales and Sales Operations to ensure ongoing maintenance, acquisition segmentation & analysis of client contact data for the purpose of cross-sell marketing, engagement and retention
  • Scope to work with a MarTech agency
Analyse
  • Measure and track database health
  • Monitor and maximise email performance
  • Use data to suggest ways to improve marketing initiatives proactively
  • Help support the annual marketing planning process and quarterly marketing metrics review against objectives
Report
  • Devise methods of reporting effectively across multiple data sources
  • Build reports and dashboards to measure marketing’s impact through the marketing and sales pipelines
Improve
  • Create predictive models such as marketing mix, propensity to buy, customer lifetime value and assists teams in using these models to adjust their tactical mixes
  • Review the MarTech stack on an ongoing basis, making recommendations for improvements
  • Build training modules for systems and processes, delivering them via appropriate channels
  • Gather and disseminate internal and external marketing best practices
Required skills
  • Experience managing global teams with diverse skill sets
  • Excellent interpersonal skills; ability to influence and engage direct and indirect reports & peers
  • Gravitas and confidence to gain credibility and respect of the Executive Team
  • Statistical analysis & modelling skills
  • Ability to translate business objectives into Marketing goals, operational requirements and measurements
  • Strong problem-solving skills and the ability to think creatively & drive innovation
  • Ability to translate quantitative data into actionable recommendations
  • Demonstrated experience of fostering a winning culture and delivering and exceeding expectations
  • An energetic, tenacious, results-orientated approach
  • Demonstrated good judgment in resource utilisation and optimization and delegating when appropriate
  • Passion for growing the business and have a genuine interest in developing yourself
  • An intellectual curiosity about how data and analysis solve critical business issues
  • Demonstrated experience where your analysis and insight has informed commercially impactful evidence-based decision making
  • Excellent organizational and planning skills
  • Clear thinking, strong partnering ability with others, highly effective working practices with marketers
  • In-depth understanding of marketing automation platforms, specifically HubSpot and/or Pardot
  • Experience in building reports and dashboards in Salesforce CRM
  • Solid knowledge of email best practices and GDPR compliance
  • Experience using Google Analytics to track campaign performance
Nice To Haves
  • Experience in implementing and reporting on a variety of marketing attribution models
  • Experience with marketing automation platform migrations
  • Other systems we are looking for experience in include Smartsheet and WordPress
  • Knowledge of HTML and CSS

About Oxford Economics

Oxford Economics was founded in 1981 as a commercial venture with Oxford University’s business college to provide economic forecasting and modelling to UK companies and financial institutions expanding abroad. Since then, we have become one of the world’s foremost independent global advisory firms, providing reports, forecasts and analytical tools on more than 200 countries, 250 industrial sectors, and 7,000 cities and regions. Our best-of-class global economic and industry models and analytical tools give us an unparalleled ability to forecast external market trends and assess their economic, social and business impact.

Headquartered in Oxford, England, with regional centres in London, New York, and Singapore, Oxford Economics has offices across the globe in Belfast, Boston, Cape Town, Chicago, Dubai, Frankfurt, Hong Kong, Houston, Johannesburg, Los Angeles, Melbourne, Mexico City, Milan, Paris, Philadelphia, Sydney, Tokyo, and Toronto. We employ 500 full-time staff, including more than 300 professional economists, industry experts and business editors—one of the largest teams of macroeconomists and thought leadership specialists. Our global team is highly skilled in a full range of research techniques and thought leadership capabilities, from econometric modelling, scenario framing, and economic impact analysis to market surveys, case studies, expert panels, and web analytics.

We look forward to welcoming you to the Oxford Economics family.

Oxford Economics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by governmental or local laws.

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