Home
Free Trial
Free TrialSign In
  • Sign In
  • What we do
    • Countries/Macro
      • Global Economic Model
      • Global Macro Service
      • Global Trade Flows
      • Global Scenarios
      • Country Economic Forecasts
      • US Forecasts
      • Africa Forecasts
      • Event-Driven Analysis
      • All services
    • Cities & Regions
      • Global
      • UK & Europe
      • Americas
      • Africa & Middle East
      • Asia-Pacific
    • Industries
      • Global Industry Service
      • Global Construction Service
    • CONSULTANCY
      • Economic Impact
      • Thought Leadership
      • Macro Consulting
      • Bespoke Forecasting
    • TRAVEL & TOURISM
      • Global Travel Service
      • Global City Travel
      • Air Passenger Forecasts
      • Webinars
      • Resources
      • Careers
      • Awards
    • Contact us to find out more about our forecasting services, models, & scenarios.

      Free trial
  • How we help

    Our economists and analysts help organisations make better decisions, set strategies, improve resiliency, establish policy, discover new opportunities, optimize operations and plan for growth. Find out how we can help you below or use our product recommendation tool to get started.

    • TRENDING TOPICS
      • Presidential election
      • Coronavirus
      • Coronavirus vaccine
      • Climate change
      • Cities
      • Our approach
      • How we help
      • Sectors we serve
      • Blog
  • About Us
  • My Oxford
  • Contact
  • Media
  • Sectors We Serve
  • My sector
    • How we help
      • Asset Management
      • B2C
      • Banking
      • Chemicals
      • Energy
      • Government
      • Infrastructure
      • Manufacturing
      • Mining
      • Real Estate
      • Technology
      • Travel and tourism

Market studies

Tourism Economics' ongoing analysis of traveler activity and economic dynamics provides a foundation for project feasibility analysis and market portfolio decisions.

Investment Decisions

We have conducted feasibility analysis for resorts, condominium hotels, sports events, museums, and retail centers in the US, Caribbean, and Middle East to secure financing, gain government approvals, and adjust development scopes. Our quantitative approach to project feasibility answers key questions: - Will the market support a proposed attraction or facility? - What does a reasonable scenario of market demand imply for cash flow, profitability, and return on investment? - What is the competitive market?

Marketing Decisions

Our team also supports destination marketing organizations (DMOs) make rational decisions regarding the allocation of marketing funds. We apply a financial portfolio model to evaluate market opportunities and guide our clients’ investment decisions. A scorecard analysis presents a recommended allocation of marketing spending by visitor source market. Inputs to the analysis include dozens of indicators of market size and growth, destination and activity preferences, market presence, accessibility / barriers, purchasing power, and value per visitor.

The custom platform assesses the opportunity relative to the cost of marketing and then risk-adjusts all output based on client-defined criteria, including time horizons, and risk tolerances.

Request more information

  • Oxford Economics
    • About us
    • Contact us
    • Media
    • Economists and analysts
    • Careers
  • Products and services
    • Subscription services
    • Economic impact
    • Thought leadership
  • Help and software
    • Help using our services
    • Software and downloads
    • Latest technology developments
  • Privacy and Legal
    • Privacy policy
    • Cookies
    • Data protection
    • Terms and conditions
    • Software Support and Training
  • Follow Us
    • LinkedIn
    • Twitter
    • Facebook
© Oxford Economics 2020 all rights reserved