How we conduct interviews and create case studies
- Create thought-provoking interview questions tailored to a specific executive function, industry, region, or topic. By developing the research hypothesis and potential storyline with our clients at the outset of a project, we ensure the effectiveness of interview questions in yielding valuable insights.
- Develop an interview target list geared to the study’s focus on corporate functions, industries, and regions. Oxford Economics can create the interview list from its own resources or include the client’s contacts as well. Our thought leadership team has connections to C-level executives across all functions of business, in most industries and regions around the world.
- Sign off on the interview list with the client to ensure agreement on the target list before conducting the interviews. Since we work in close partnership with clients on research projects, it is important that executive interviews are properly coordinated.
- Organise a team of business editors and journalists with specialist knowledge of the management function, topic, and industry covered. For global projects, it is important that the research team also have the requisite foreign-language skills.
- Conduct the interview over the phone or in-person. Interviews generally last 45–60 minutes. They can be conducted by the Oxford Economics team on its own, or with the client.
- Provide full transcripts of interviews to the client upon the approval of the interviewee. By recording interviews and keeping transcripts we ensure the accuracy of our reporting.
- Write up detailed case studies or vignettes that draw on the interviews to provide insightful perspectives and best practices. Our interviews also provide a rich array of quotes for the final paper.
- Vet written materials with interviewees to obtain their clearance to include quoted statements in published case studies and other written deliverables.