Following the onset of the COVID-19 pandemic, we revisited the data taken from 7,800 consumers across seven countries to understand how providers, payers, and consumers can maintain the momentum created by forced adoption of virtual services, and address the pre-crisis issues—like privacy, security, and trust—that have previously inhibited digital health adoption.
Rapid innovation, shifting payment models, and changing patient demands are transforming healthcare and their expectations for convenience, affordability and quality are redefining how they engage at each stage of care.
Our work is based on quantitative surveys of patients, providers, and industry executives, as well as in-depth qualitative interviews with experts in the field.
The research has covered topics including the shift to value-based care, the rise of precision medicine, the growing use of artificial intelligence among payers and providers, and changing consumer attitudes toward virtual care and other service-delivery models.
Examples of our work in the healthcare sector include:
Accenture commissioned Oxford Economics between July and August 2018 to do a six-country survey in Europe and Asia Pacific among 180 C-level health executives and assess their beliefs about market maturity, practical and clinical challenges to the adoption of AI in healthcare.
Oxford Economics worked with SAP to survey 120 healthcare professionals from research, life sciences, and clinical organizations in Europe and North America. Our research shows that personalized medicine is already changing patient outcomes and clinical research for the better—and more improvements are expected in the years ahead.
Population Health Management has been rapidly deployed in the United States over the past few years, particularly among healthcare providers. However, even as PHM is being integrated into their practices, it is already beginning to transform into a more precise method for managing discrete healthcare populations.