Digital transformation is increasingly understood as a matter of survival for small and midsize companies. Oxford Economics surveyed over 3,000 executives in 17 countries about their readiness for digital transformation, including more than 1,300 companies with revenues below $500 million.
We found that more than half of small and midsize companies see digital transformation as a core business goal, and this goal is viewed with growing urgency: more than 80% see such initiatives as important or critically important to their company’s survival. And while companies are increasingly focusing investments on digital technologies, overall progress towards comprehensive digital transformation remains limited.
Our thought leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included: