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Produced by Cognizant in cooperation with Oxford Economics, Illuminating Code Halos uses data from our white paper analysing the economic value of “best in class” analytics in lowering costs and improving revenues. The paper describes the economic value companies can obtain by using "best in class" analytics to lower costs and improve revenues. The 300 companies we surveyed told us they achieved a total economic benefit of roughly $766 billion over the past year based on their use of business analytics. They said that "big data" analytics investments yielded an average 8.4% increase in revenues and an average 8.1% improvement in cost reduction.
This microsite shows the major findings from our study, using real-world examples and design to present the most valuable insights we obtained.
In partnership with Sir Tim Berners-Lee’s World Wide Web Foundation, we produced a groundbreaking annual index that measures the web’s impact on world markets. The Web Index is the world’s first multi-dimensional measure of the web’s utility and impact on people and nations. It covers 61 developed and developing countries, incorporating indicators that assess the political, economic, and social impact of the web. Using content from and about the Web Index, the World Wide Web Foundation created a microsite for this project that draws on our modelling and analysis, as well as a newsfeed and links to the World Wide Web Foundation’s social media sites.
Capturing the ICT Dividend: Using technology to drive productivity in the EU
Oxford Economics conducted research in partnership with AT&T to understand how technology can drive productivity and growth. As part of our research, we calculated the information and communications technology (ICT) dividend for the European Union—the productivity boost associated with ICT investment.
Our analysis helped demonstrate the importance of EU ICT investment to close the productivity gap with the US and other world markets. This rich programme included a white paper, a PowerPoint presentation, 14 interviews with executives and experts, video interviews, several client meetings, press releases, and content for AT&T’s microsite.
Real-time Business: Playing to win in the new global marketplace
This digitally inspired programme focused on the strategies and practices used by global firms to drive growth and profitability by adopting real-time processes. The programme surveyed 525 C-level executives in the consumer-products, high-tech, oil and gas, and retailing industries on the quantitative and qualitative benefits of speeding up business processes using in-memory analytics and other real-time tools. Oxford Economics used primary data derived from the survey to create a model and analytical tool for executives to understand the economic and business impact of real-time techniques.
Oxford Economics worked with SAP to develop a thought leadership programme that included an award-winning microsite for users wanting fresh insights into real-time business. Users could access videocasts of our economists discussing real-time business, interactive maps, graphics, and a value calculator. This programme generated hundreds of business leads from executives who were required to register to use the web-based analysis.
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