Combatting Illicit Trade
Interactive Dashboard: Top Strategies
COMBATTING ILLICIT TRADE: STRATEGIES
We analysed consumer attitudes and behaviours to identify four distinct consumer groups that participate in illicit trade. To discover the top strategies to combat illicit trade by country, use our strategy generator below. To reveal the top strategies by product, select the ‘Strategies by Product’ button on the strategy generator.
STRATEGY GENERATOR
KEY: STRATEGIES TO MODIFY CONSUMER BEHAVIOUR
Strategies to modify behaviour |
Description |
Assure quality |
Providing quality assurance, warranty, reward schemes and after-sales service of legitimate goods |
Reduce cost |
Reducing the cost of the legitimate good (e.g., reducing the tax) |
Increase availability |
Increasing the availability of legitimate products (e.g., quicker, better distribution) |
Clarify goods are legit |
Clarifying that goods are legitimate (e.g., supplier, website, and product certification) |
Track illicit goods |
Knowing that retailers and law enforcement can track and identify illicit products |
Raise fines and penalties |
Raising fines and penalties for buying illicit products |
Communicate wider implications |
Understanding consequences of buying illicit goods (e.g., health risks, funding organized crime/terrorism) |
Increase chance of prosecution |
Increasing the likelihood of being punished for buying illicit goods |
Publish names involved in illicit |
Publishing the names of those caught distributing and purchasing illicit goods in local media |
Remind illicit harms legit firms |
Making clear how buying illicit goods hurts law-abiding companies and their workers |
We identified four types of consumer groups that were buying potentially illicit products, based on their attitudes and behaviours. Their varying characteristics require unique strategy combinations in order to reduce their engagement in illicit trade. The above strategies are displayed across our strategy generator, revealing the top three most effective approaches by country or product. A higher percentage score against a strategy indicates that it should be more effective.