An analysis of YouTube Brazil’s value to creative entrepreneurs, businesses and users.
Read how Oxford Economics and YouTube partnered to identify the economic and societal benefits of YouTube in Brazil. Through our rigorous economic modelling and survey capabilities, we found that, in 2021, YouTube contributed more than R$6.0 billion to Brazil’s GDP and 160,000 full-time equivalent jobs. Our research shows that YouTube fosters significant positive trends for Brazil’s creators in terms of professional goal achievement, business growth, and improved practical skills, as well as serving as a vital resource for teachers and learners.
What you will learn:
• Total economic impact of YouTube’s creative ecosystem in Brazil
• How YouTube’s “creative entrepreneurs” in Brazil find opportunities and economic success
• YouTube empowers professionals, students, teachers and parents with a wealth of educational content
• Accessibility enabled through YouTube’s platform boosts creator diversity and cultural content
About the team
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project included:
Head of Consultancy, Americas
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Head of Consultancy, Americas
Hamilton Galloway joined Oxford Economics in 2014 as Head of US Consultancy – a team focused heavily on developing quality, customized research, analysis and impact modeling services for a range of private and public organizations. Prior to joining Oxford Economics, Mr. Galloway worked nearly seven years as an economist, senior consultant and manager at Economic Modeling Specialists Int (EMSI), a data and analytic company based in the US.
Mr. Galloway’s work included building a consultancy presence in the US, conducting bespoke economic and labour market research and engaging public and private sector clients. In 2013/14 he lived and worked in the UK as a senior consultant, focusing on developing data-driven, decision-making analytics and reports for use across public entities and education. He has authored numerous reports, publications, as well as economic development user guides and even a textbook chapter.
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