Ungated Post | 15 Jun 2021

Assessing the Economic, Societal and Cultural Benefits of YouTube in Canada

Read how Oxford Economics and YouTube partnered to identify the economic and societal benefits of YouTube in Canada. Through our rigorous economic modelling and survey capabilities, we found that, in 2020, YouTube contributed $923 million CAD to Canada’s GDP and 34,100 full-time equivalent jobs. Our research shows that YouTube fosters significant positive trends for Canadian creators in terms of professional goal achievement, business growth, and improved practical skills.

What you will learn:

Read the report in English
Read the report in French

Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

EMEA
Sam Moore
+44 (0)207 803 1415
Email

Americas
Diantha Redd
+1 (646) 384 0271
Email

Asia
Rhianne Clark
+65 6850 0112
Email

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