Economic Impact | 16 Sep 2021
Assessing the Economic, Societal and Cultural Benefits of YouTube in Brazil
Read how Oxford Economics and YouTube partnered to identify the economic and societal benefits of YouTube in Brazil. Through our rigorous economic modelling and survey capabilities, we found that, in 2020, YouTube contributed R$3.4 billion to Brazil’s GDP and 122,000 full-time equivalent jobs. Our research shows that YouTube fosters significant positive trends for Brazil’s creators in terms of professional goal achievement, business growth, and improved practical skills, as well as serving as a vital resource for teachers and learners.
What you will learn:
- Total economic impact of YouTube’s creative ecosystem in Brazil
- How YouTube’s “creative entrepreneurs” in Brazil find opportunities and economic success
- YouTube empowers professionals, students, teachers and parents with a wealth of educational content
- Accessibility enabled through YouTube’s platform boosts creator diversity and cultural content
Read the report in English
Read the report in Portuguese
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques.
To find out more about our capabilities, contact:
Americas
Diantha Redd
+1 (646) 384 0271
Email
EMEA
Sam Moore
+44 (0)207 803 1415
Email
Asia
Rhianne Clark
+65 6850 0112
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