Economic Impact | 16 Sep 2021

Assessing the Economic, Societal and Cultural Benefits of YouTube in Brazil

Read how Oxford Economics and YouTube partnered to identify the economic and societal benefits of YouTube in Brazil. Through our rigorous economic modelling and survey capabilities, we found that, in 2020, YouTube contributed R$3.4 billion to Brazil’s GDP and 122,000 full-time equivalent jobs. Our research shows that YouTube fosters significant positive trends for Brazil’s creators in terms of professional goal achievement, business growth, and improved practical skills, as well as serving as a vital resource for teachers and learners.

What you will learn:

Read the report in English
Read the report in Portuguese

Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. 

To find out more about our capabilities, contact:

Diantha Redd
+1 (646) 384 0271

Sam Moore
+44 (0)207 803 1415

Rhianne Clark
+65 6850 0112

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