ABC’s The Money | The TikTok Economy
TikTok, the phone app that sends a stream of viral videos to every user, is in trouble in the United States. The company must either change its Chinese ownership, or leave the American market. In response, TikTok is underlining its economic contribution, in Australia and elsewhere. So how much difference does it make?
Oxford Economics Australia’s report provides the results of our analysis of TikTok’s economic contribution to the Australian economy. Beyond that, the report describes the findings from our user survey and presents a set of case studies showcasing how SMEs have experienced growth through using TikTok to market their businesses.
Listen to the full interview on ABC here:
Read the full report here: The socio-economic impact of TikTok in Australia
In this interview:
