The Value of Signal (and the Cost of Noise)
The New Economics of Meaning-Making
This white paper describes the economic value companies can obtain by using “best in class” analytics to lower costs and improve revenues.
The 300 companies we surveyed told us they achieved a total economic benefit of roughly $766 billion over the past year based on their use of business analytics. They said that Big Data analytics investments yielded an average 8.4% increase in revenues and an average 8.1% improvement in cost reduction in the previous fiscal year.
The paper also includes a number of case studies, demonstrating how the wise use of analytics helps companies improve their services and boost their bottom lines.