The Future of Data
2018 will be remembered as a landmark year in the history of the data economy, marked by a dramatic increase in consumer awareness of the power, scope, and risks of corporate data strategies, and by sweeping changes to the regulatory environment.
Oxford Economics worked with NTT DATA during the spring of 2018 to survey 500 executives and 5,000 consumers in 15 countries about their visions for a future shaped by data. We also conducted in-depth interviews with more than a dozen senior executives, officials, and academics. Our report presents our findings about this pivotal moment in the development of the data economy.
